Twitter is just as important as your other customer service channels. With of its convenience and instant availability, Twitter is now being used by customers to voice out brand-related concerns. Recent statistics show how this micro-blogging platform emerged as a core element of brands’ customer service. According to Twitter, the number of tweets directed to […]
Create a strong online presence for your financial firm by wisely using social media as a customer support channel. While other B2C firms, especially those who are in the retail sector, were quick to establish a social media presence, the financial services industry lags behind. Mostly, it s because they abide by a stricter set […]
B2C companies have already figured out a way to get their target customers on board with the whole buying journey. Most of them, in their TV advertisements, online content, influencer campaigns, and other forms of marketing outreach, combine facts with emotion to sell their products and services. They typically start with creating hype around the […]
