Have you ever heard of customer service branding? It’s a combination of company branding and customer service. Learn more about it here. Two crucial elements play a pivotal role in shaping success: company branding and customer service. Company branding represents the identity, values, and promises of your organization, while customer service encompasses the interactions and […]
When it comes to customer service, every single transaction matters. You must always be prepared to provide customers the quality of treatment they deserve across all touchpoints. This is especially true in a highly competitive business landscape. These days, customers find it easy to switch brands if they feel like their needs aren’t being met. […]
Brands can’t afford to take a trial-and-error approach when delivering their services online. Ineffective strategies would only lead to customer churn, profit loss, and a poor reputation. Before taking your customer support to social media, you need a solid strategy for monitoring, measuring, and improving your game. This, however, is also the trickiest part. Small […]
Excellent customer support is the key to increasing retention and market loyalty, but what if your outsourced agents can’t communicate using your brand’s voice? All brands, regardless of size and industry, need to project a consistent identity across all the channels they’re using. A solid company branding lets you build a more memorable brand while […]
In the past decades, the tourism industry has been experiencing continued growth, making it one of the fastest growing business sectors in the world. Along with this commendable feat, a number of exciting opportunities are also being created. New jobs are mushrooming, travel agencies are finding more ways to diversify, and even the world’s economy […]
A strong social strategy is a prerequisite of memorable online customer interactions. Social media websites like Facebook and Twitter provide brands a range of opportunities to connect with their target audience. Through social platforms, you can promote new products, provide customer service, or just talk to customers in a relaxed manner. For many brands, however, […]
Surviving tough business competitions isn’t always about having the best products. Sometimes, it’s about creating a branded customer service strategy. Delivering exceptional branded customer service is the key to building strong relationships with your customers, enhancing their experience, and fostering loyalty. Budding entrepreneurs who want to make it big commonly find it difficult to differentiate […]
All call centers want to be customer-centric, but why are so many still failing? In this age, call centers are left with no excuse to justify poor services. Because the methods, technology, and tools for collaborating with customers are within their reach, they’re expected to build a customer-focused culture. But as many of them are […]
Call centers bridge disjunct customer journeys and facilitate touchpoint transitions. And if that s not enough, they turn disappointed customers into happy ones. Too often, call centers are considered part of the logistics of a business instead of a central component of company branding. Many retailers are unfortunately stuck with the idea that the customer […]
In the first half of this feature, we discussed how video game companies manage to stay at the forefront of the digital entertainment industry. They have perfected, and continue to reinvent, their artistic skills, technical expertise, and foolproof company branding techniques. This provides gaming specialists everything they need to boost their global sales and underscore […]
