Take a look at your customer management strategies and notice where your company is directing its marketing efforts. Are you focusing more on gaining new customers or retaining your old ones? For many small and medium enterprises (SME), customer acquisition seems to be a more enticing expansion strategy. The idea at play here is that […]
Customer retention seems to have acquired a different meaning in the call center field where it’s generally defined as any activity that a company undertakes to keep customers from leaving. In firms that deliver inbound call center solutions in top outsourcing hubs like the Philippines, retention activities can be as specific as talking customers out […]
