Running a new business would be less challenging if you have some much-needed expert help. Enter startup outsourcing. Starting a new business venture is an exhilarating and challenging endeavor. As a business owner, you have a multitude of tasks and responsibilities on your plate. One strategic decision that can significantly impact your success is startup […]
All over the world, businesses are operating in a landscape where everything is changing fast, thanks to technology. Let’s look at how the world’s outsourcing capital, the Philippines, is adapting to this dynamic environment. The Philippines is no stranger to successive tech trends and innovations, all of which are reshaping its business landscape. There’s the […]
Content marketing can help call centers raise brand awareness, establish a credible image, and build new connections with prospective clients. Delivering high-quality content for your target audience must be one of your digital marketing goals. This is especially critical for B2B firms like call centers. Great content can give your organization a competitive edge and […]
Telling great customer support stories not only breathes life into your marketing strategy. It also lets you place your most-prized customers under the spotlight. Gathering valuable stories from your customers is an excellent way to make them part of your marketing initiatives. Doing so would make them feel valued, which can boost their brand loyalty. […]
There’s no one-size-fits-all formula for building a customer-centric brand. But one of the best ways to do so is to align your support and marketing strategies. As more and more company leaders come to realize that customer service and marketing cannot function effectively without the other, the line between the two has begun to blur.
If you’re having a hard time filling vacant positions within your organization, it may be time to refine and improve your employer brand. The term “employer brand” is a relatively new one. It was first defined in the Journal of Brand Management in 1996 to refer to an organization’s reputation as an employer, and not […]
Improving customer service is a top priority for many businesses today, and developing a mobile app offers a promising niche for such an endeavor. A few years back, brands started launching their own mobile apps because it was the cool thing to do. It was a trend and a digital marketing stunt, something that will […]
Facebook kickstarted the F8 global developer’s conference at San Francisco with lots of good news. You can now start creating instant, immersive content for your followers on Facebook!
As cross-border ecommerce is booming, the only mistake entrepreneurs can make is skipping the planning stage. As entrepreneurs aim to maximize the benefits of increased global connectivity, cross-border selling is rapidly becoming the new norm. Admittedly, there are some areas—mainly emerging economies—with low ecommerce penetration rates. But in Australia, Canada, and many parts of Europe, […]
Brands should choose the best retargeting platform that would effectively bridge disrupted customer journeys. If you’re reading this article, you probably already have a good idea of what retargeting is and how it can help boost your ecommerce site’s performance.
