Tag: marketing strategies

Is telemarketing still relevant in an info-driven marketplace?

Let’s admit it: telemarketing can be a tad bit annoying, especially for skeptic modern consumers. These days, customers make use of all the information available to them before making a purchase. They’d research a product online, browse reviews from other customers, and ask their peers to come up with the best choice. This, for the […]

Preventing Customer Attrition: Important Lessons for Effective Churn Management and Retention

Customer attrition is one of the biggest nightmares of business owners, but you can turn it into a learning experience. Also known as customer churn or customer turnover, customer attrition is the rate at which customers discontinue doing business with a company or stop using its products or services. It’s a crucial metric for businesses […]

Here’s what callers really think during bad customer support interactions

When it comes to customer service, every single transaction matters. You must always be prepared to provide customers the quality of treatment they deserve across all touchpoints. This is especially true in a highly competitive business landscape. These days, customers find it easy to switch brands if they feel like their needs aren’t being met. […]

How call centers can help you re-engage dormant customers

Customer service doesn’t only extend to active customers but also to the inactive ones. Here’s how dormant customer re-engagement is done. In any business, retaining customers is just as crucial as acquiring new ones. One challenge many businesses face is re-engaging dormant customers or those who have disengaged with the brand for various reasons. Today, […]

A 5-item checklist: Aligning customer support and marketing

There’s no one-size-fits-all formula for building a customer-centric brand. But one of the best ways to do so is to align your support and marketing strategies. As more and more company leaders come to realize that customer service and marketing cannot function effectively without the other, the line between the two has begun to blur.

2 Questions About Data Analytics We Should All Reflect On

Let’s stop the meaningless chatter about big data and start talking about results. Everyone in the world of business is engrossed in the possibilities of big data and analytics. More often than ever, we’re seeing how these highly sophisticated tech-driven capabilities revolutionize customer service and marketing strategies. It’s apparent that data-driven insights are pushing us […]

Using Facebook groups to boost your customer service strategy

Have you launched a Facebook group for your customers yet? Facebook is far from being a uni-purpose customer engagement tool. Although business owners usually create a Page to promote their brand, there are plenty other sub-platforms that can reinvent the way you reach out to customers.

Connecting with empowered customers

Are your marketing strategies helping you reach empowered customers? Perhaps the Internet had a role to play in people s transition from being passive to empowered consumers, but we can t really tell what has driven this shift. Still, we can t deny that the playing field for businesses has changed, rendering some marketing strategies […]

Should B2B marketers appeal to logic or emotion?

B2C companies have already figured out a way to get their target customers on board with the whole buying journey. Most of them, in their TV advertisements, online content, influencer campaigns, and other forms of marketing outreach, combine facts with emotion to sell their products and services. They typically start with creating hype around the […]

Should you jump onto the corporate social responsibility bandwagon?

Culture plays a significant role in determining the impact of brand messaging to the market. We can even say that the two concepts, culture and branding, are inseparable. New lifestyle trends and social causes trigger the emergence of new purchasing practices. Thus, only smart brands that constantly evolve in order to cope with customers changing […]

Join us on facebook
Open Access BPO 2 days ago
Building an expert team of #CustomerService reps can be challenging for any #CallCenter recruiter.

Some of the challenges they face when when hiring include:
• inability to attract applicants;
• limited talent pool;
• shortage of qualified candidates; and
• inefficient recruitment process.

Here's how Open Access BPO's robust recruitment strategies overcome these challenges to find the most qualified #CustomerSupport agents: https://buff.ly/4aeV3uU

----------
Get skilled talents when you partner with one of the most trusted BPO firms: https://buff.ly/3TiM30L

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Brands and #CallCenters can improve their defenses, but cybercriminals will continue to develop more sophisticated attacks.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 #𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐚𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫: https://buff.ly/4adk2Pe

----------
Only trust an outsourcing firm with a robust #InfoSec aimed to protect you and your customers: https://buff.ly/3v2IALU

#WeSpeakYourLanguage
#DataSecurity
Open Access BPO 3 days ago
Disasters can happen at any time. So, if you're thinking about #outsourcing to a #CallCenter,

The best thing you can do to ensure your ops' resilience is to choose an #OutsourcingPartner with robust #DisasterRecover and #BusinessContinuity strategies.

Here's why and how (plus tips for implementing a successful outsourcing strategy):
https://buff.ly/48Toe5q

----------
Open Access BPO's commitment extends beyond exceptional #CX.

Our robust information security strategy ensure the protection of your data, even in times of disaster: https://buff.ly/3TjYjOu

#WeSpeakYourLanugage
#PhilippineCallCenters #disasterpreparedness
#businessresilience #riskmanagement #crisismanagement
Open Access BPO 4 days ago
Online retailers are losing a huge chunk of their earnings to fraudsters. How can you protect your brand from this threat?

Start by identifying the kinds of fraud that threaten online businesses: https://buff.ly/3VbwScr

---------
Partner only with an #outsourcing brand that prioritizes your #DataSecurity: https://buff.ly/3VhEXwi

#WeSpeakYourLanguage
#InformationSecurity #DataSecurity #ecommerce
Open Access BPO 4 days ago
Among other benefits, content moderators review user-generated content to:
• ensure the safety of customers;
• combat spam and potential scams;
• prevent misinformation and fake news;
• boost user experience; and
• cultivate an inclusive community.

𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3Iyh6kn

----------
Work with our content experts to build a community where everyone feels heard and protected: https://buff.ly/3IwqS6y

#WeSpeakYourLanguage
Open Access BPO 6 days ago
Nothing is constant in #CustomerExperience.

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝗲𝗲𝗱𝘀, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘁𝗿𝗲𝗻𝗱𝘀 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗮𝗻𝗱 𝘀𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝘁𝗼𝗼𝗹𝘀, 𝗮𝗻𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵.

Don't wait for your consumer base to grow or even wither before you update your #CustomerSupport strategy.

Here are 4 signs that your #CustomerService action plans need an upgrade: https://buff.ly/3TawRmu

----------
Provide your customers with excellent #ConsumerExperience from one of today's trusted multilingual #CX experts: https://buff.ly/3vfIuAp

#WeSpeakYourLanguage
Open Access BPO