Let’s admit it: telemarketing can be a tad bit annoying, especially for skeptic modern consumers. These days, customers make use of all the information available to them before making a purchase. They’d research a product online, browse reviews from other customers, and ask their peers to come up with the best choice. This, for the […]
Customer attrition is one of the biggest nightmares of business owners, but you can turn it into a learning experience. Also known as customer churn or customer turnover, customer attrition is the rate at which customers discontinue doing business with a company or stop using its products or services. It’s a crucial metric for businesses […]
When it comes to customer service, every single transaction matters. You must always be prepared to provide customers the quality of treatment they deserve across all touchpoints. This is especially true in a highly competitive business landscape. These days, customers find it easy to switch brands if they feel like their needs aren’t being met. […]
Customer service doesn’t only extend to active customers but also to the inactive ones. Here’s how dormant customer re-engagement is done. In any business, retaining customers is just as crucial as acquiring new ones. One challenge many businesses face is re-engaging dormant customers or those who have disengaged with the brand for various reasons. Today, […]
There’s no one-size-fits-all formula for building a customer-centric brand. But one of the best ways to do so is to align your support and marketing strategies. As more and more company leaders come to realize that customer service and marketing cannot function effectively without the other, the line between the two has begun to blur.
Let’s stop the meaningless chatter about big data and start talking about results. Everyone in the world of business is engrossed in the possibilities of big data and analytics. More often than ever, we’re seeing how these highly sophisticated tech-driven capabilities revolutionize customer service and marketing strategies. It’s apparent that data-driven insights are pushing us […]
Have you launched a Facebook group for your customers yet? Facebook is far from being a uni-purpose customer engagement tool. Although business owners usually create a Page to promote their brand, there are plenty other sub-platforms that can reinvent the way you reach out to customers.
Are your marketing strategies helping you reach empowered customers? Perhaps the Internet had a role to play in people s transition from being passive to empowered consumers, but we can t really tell what has driven this shift. Still, we can t deny that the playing field for businesses has changed, rendering some marketing strategies […]
B2C companies have already figured out a way to get their target customers on board with the whole buying journey. Most of them, in their TV advertisements, online content, influencer campaigns, and other forms of marketing outreach, combine facts with emotion to sell their products and services. They typically start with creating hype around the […]
Customers also have hopes for the world around them, which is why brands take on a corporate social responsibility. Corporate social responsibility (CSR) has become a prominent topic in the business world. It comes as companies recognize the importance of integrating social and environmental considerations into their operations. As a business owner, you may be […]
