There are 7.5 billion people in the world, but only 3.7 billion are connected to the Internet, which translates to a 49.6% global penetration rate. This figure is quite disappointing, especially when we consider that the infrastructure for Internet access is widely available across the globe. China, for instance, has the biggest number of online […]
Let’s admit it: telemarketing can be a tad bit annoying, especially for skeptic modern consumers. These days, customers make use of all the information available to them before making a purchase. They’d research a product online, browse reviews from other customers, and ask their peers to come up with the best choice. This, for the […]
There’s an old adage that goes, “The whole is greater than the sum of its parts.” In one word, we can refer to this as “synergy,” a crucial concept in integrated marketing. Synergy is a concept that’s been used in different areas, including science and communications. In marketing, synergy happens when two or more initiatives […]
Social media marketing will only work if you re doing it right. If building an online following is a massive challenge, gaining back the audience you lost—meaning, your “un-followers”—is an even bigger trouble. Social media marketing becomes instantly useless if people keep unfollowing you, and that s why most marketers hold a grudge against this […]
Clickbaits are a lot of fun, but now, Facebook wants you to do away with them. If you don t, your content may not make it to the News Feed. You probably already know how Facebook decides which posts to show to its users. Likes, comments, and shares are some of the main factors that […]
Not all keywords are created equal, especially if a firm is trying to reach key market areas through multilingual SEO. Search engine optimization (SEO) is part of the challenge brands have to deal with when marketing to a global audience. Without an effective way to pull in potential customers toward your website, it s only […]
With digital marketing seen as a highly volatile industry, we all can t help but wonder how it will change in 2016. After mobile and social media largely dominated this year, what should marketers expect next?
If you want to increase brand awareness at a global scale, advertising on YouTube is a good strategy. Every month, YouTube hosts more than a billion active users. It even expands as you re reading this, with 300 hours worth of videos being uploaded each minute. There s just no telling how huge YouTube can […]
The year 2015 has been a jam-packed year for the customer service industry. Both customers and brands have played an equally important role in shaping the way customer experience must be delivered.
From an ecommerce point of view, wish lists are a gem. This simple online shopping tool speeds up the purchasing process in two main ways.
