Tag: online reputation

What can we learn about the GIPHY content moderation slip-up?

A lot of people understand how vital content moderation is. Unfortunately, blunders like the GIPHY content moderation slip-up still happen. In March 2018, GIPHY, a popular online platform for sharing GIFs, faced a controversy related to a content moderation slip-up. The incident involved the discovery of racist and offensive GIFs within GIPHY’s library, which were […]

Can over-moderating harm your online reputation?

When you over-moderate user-generated content, you’re compromising your commitment to promote transparency and champion the voice of the customer. There’s no denying that content moderation, a key part of reputation management, lets brands deliver high-quality content for their customers. It keeps digital environments safe and conducive for healthy conversations, and this works favorably for business […]

Why Content Moderation Matters, According to Customers

Consumers are already exposed to the toxicity of the Internet. Give them a break through content moderation. Content moderation is a critical aspect of maintaining a safe online ecosystem, especially when user-generated content is now prolific. Customers, the lifeblood of any business, are increasingly recognizing the significance of content moderation in shaping their online experiences. […]

5 Periscope marketing ideas for your brand

More and more marketers are realizing the potential of Periscope in providing customers a more interactive way to discover and connect with brands. Live streaming has been around for a number of years, but not one platform has risen to popularity as quickly as Periscope. After Twitter bought the video broadcast app before it was […]

Getting started with online reputation management

With the boom of social media sites in recent years, the term “reputation management” is now being used to mean “online reputation management.” As the ability to spread marketing messages is being transferred from business owners to customers through online communities, both small and large enterprises need to strengthen their online presence. Part of this […]

Key to driving sales: Make your ecommerce site trustworthy

Credibility in the ecommerce space is a major factor that influences most online shoppers’ purchasing decisions. How you present your brand to your visitors can motivate them to either give you their trust or switch to a competing website that looks more credible.

Why do people choose to troll on websites?

By now you re already aware that there are individuals out there who invest time in purposely disrupting your forums and comment sections. Internet trolling is a common problem faced by website owners and content moderators alike. The most effective way to combat trolls is by outsourcing content moderation services to an expert team that […]

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Open Access BPO 18 hours ago
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Open Access BPO Yesterday
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Open Access BPO 6 days ago
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