Ecommerce customer experience is driven mainly by convenience. Here are some crucial elements that brands need to achieve it. From its humble beginnings, e-commerce has turned into a global phenomenon, fundamentally altering how consumers interact with businesses. This evolution, from traditional brick-and-mortar establishments to the digital realm, underscores the need to prioritize the ecommerce customer […]
Online retailers are losing a huge chunk of their earnings to fraudsters. How can you protect your brand from all types of ecommerce fraud? The Growing Fraud Problem Plaguing Ecommerce Ecommerce provides companies a better way to market and sell their products. By putting up online shopping platforms, they can reach more customers and provide […]
Thanksgiving Day, Black Friday, and Cyber Monday mark the official start of the holiday sale period. During this season, how can brands boost customer satisfaction and increase their sales? Every year, millions and millions of shoppers visit their favorite stores or go online to avail exciting holiday promos. For retailers, therefore, this period is crucial. […]
More and more customers are falling in love with online shopping, but are you delivering the quality of customer support they deserve? A growing number of entrepreneurs are starting to favor e-commerce over brick-and-mortar stores, mainly because of lower startup costs. Taking your business online means you no longer have to worry about renting a […]
Providing the same quality of customer service across all touchpoints, including in-store interactions, would let you build lasting relationships. Today’s fast-paced retail industry forces brand owners to focus on tech-based customer service, often delivered via the smartphone. But now more than ever, entrepreneurs must provide the best customer experience across multiple touchpoints, including in-store interactions.
As cross-border ecommerce is booming, the only mistake entrepreneurs can make is skipping the planning stage. As entrepreneurs aim to maximize the benefits of increased global connectivity, cross-border selling is rapidly becoming the new norm. Admittedly, there are some areas—mainly emerging economies—with low ecommerce penetration rates. But in Australia, Canada, and many parts of Europe, […]
More and more marketers are realizing the potential of Periscope in providing customers a more interactive way to discover and connect with brands. Live streaming has been around for a number of years, but not one platform has risen to popularity as quickly as Periscope. After Twitter bought the video broadcast app before it was […]
Ecommerce websites are no longer considered mere bump-outs of brands’ physical stores. The infectious trend that’s online shopping has made the Internet one of the strongest drivers of global expansion. How are luxury brands faring when it comes to selling online?
The Chinese market’s purchasing power via ecommerce platforms continue rise. In 2013, China became the world’s largest and most dynamic source of online consumers after surpassing the US‘ web-based retail sales. Economic forecasts also predict a brighter future for China. Its sales through online shopping portals are expected to reach about US$3 trillion by 2024, […]
