Managing customer expectations is tricky. It’s by no means an exact science, which is precisely what makes it a difficult task. People’s expectations from your brand affect the customer experience in many ways. Failing to meet consumers’ standards translates to poor sales and low customer retention rates. A critical part of managing buyers’ expectations is […]
Table Of Contents The Role of Social Media Moderation Services Challenges and Benefits of Social Media Moderation Services The Social Media Moderator’s Most Wanted List About Social Media Moderation Guidelines A Sneak Peek Into Moderating Social Media Content The Impact on Moderators’ Mental Health and Well-Being The Benefits of Outsourcing Social Media Moderation Services Partner […]
To quell the chaos among customers during a business crisis, you need more than just an apologetic press release or a remorseful Facebook status. As news—especially the bad ones—go viral in a flash, any negative issues about your brand can instantly spread and harm your reputation. When this happens, you mu st be ready to […]
When you over-moderate user-generated content, you’re compromising your commitment to promote transparency and champion the voice of the customer. There’s no denying that content moderation, a key part of reputation management, lets brands deliver high-quality content for their customers. It keeps digital environments safe and conducive for healthy conversations, and this works favorably for business […]
The fact that many entrepreneurs often don t realize is that it takes only a few clicks to build customer loyalty. The plethora of platforms that customers use to talk about products and services has triggered a rapidly swelling volume of complaints, and many managers are unhappy about it.
Customer reviews play two contrasting roles: they can either create a buzz around your brand or kill everyone else’s interest in your products. We all prefer the former, but it’s impossible to avoid receiving negative feedback. You can channel all your efforts into pleasing customers, but there will always be a couple of people who […]
No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or lost subscribers. Social networking sites, being highly volatile platforms, are common avenues for major public relations crises. The negative backlash from social media followers can […]
No matter how much time and effort you spend on each of your marketing campaigns, you will always be vulnerable to major marketing failures and public relations (PR) crises. In most cases, the audience won t care about why you allowed such mistake to happen. How you respond to each crisis is what your reputation […]
