There’s no denying that listening to your prospective and current customers is one of the best ways to know which aspects of your business need to be enhanced. Engaging with customers begins with understanding their opinions and the things that drive these insights. If you want to build stronger connections with your customers, you need […]
We often talk about big data in the context of target marketing as we aim to personalize the customer experience and capture the core interests of our clients. As a marketing aid, data analytics has been proven to bring brands closer to their community. But how can we extend this advantage to other work processes?
When social networks first made their way into the tech scene, many of us didn t immediately realize these websites’ potential impacts on the business industry. Sure, we re quick to embrace them as tools to personalize communication, but it s only in the past decade that brands used social media as a primary tool […]
