We’ve all encountered Internet trolls. They thrive in any virtual space where conversations take place—online forums, review websites, and social media threads, to name a few. The Internet is one of the most revolutionary innovations we’ve seen in the past few decades. Its biggest triumph, perhaps, is granting us the freedom to express our opinions […]
The advent of social media is fascinating. Although these social networking sites were originally created to enhance personal relationships, they have now evolved as customer service tools. Websites such as Facebook and Twitter are now among entrepreneurs’ top choices for customer care delivery and online marketing. These platforms provide brands and customers a convenient and […]
When it became clear that the digital world will be taking over the marketing industry, companies that sell directly to consumers (B2C) were quick to jump into the bandwagon that is social media marketing. It was perhaps clear to these businesses that digital marketing has the power to drive up conversions. On the other hand, […]
Digital marketing is a far cry from traditional marketing. It does away with traditional marketing roles and targets diverse audiences. Gone are the fancy gimmicks that would have potential customers flock to your marketing stunts by the hundreds. Instead, the competition has heated up to the point that you need to provide well-written and compelling […]
The next time you scoff at your social media notifications and label such as nuisances, think again. You could be throwing away valuable fuel. Fuel – from social interaction? Your skepticism is understandable, considering that this is the first time something of this nature was even attempted. Yet such is the case for 30 kids […]
