In today’s business landscape, making every conversation count is the key to success, and leaving social media out of the picture is not an option. Many customers prefer to use Facebook or Twitter to contact brands simply because they’re easy to use. These sites are accessible with just a flick or a tap of the […]
Twitter is just as important as your other customer service channels. With of its convenience and instant availability, Twitter is now being used by customers to voice out brand-related concerns. Recent statistics show how this micro-blogging platform emerged as a core element of brands’ customer service. According to Twitter, the number of tweets directed to […]
Create a strong online presence for your financial firm by wisely using social media as a customer support channel. While other B2C firms, especially those who are in the retail sector, were quick to establish a social media presence, the financial services industry lags behind. Mostly, it s because they abide by a stricter set […]
Social media marketing will only work if you re doing it right. If building an online following is a massive challenge, gaining back the audience you lost—meaning, your “un-followers”—is an even bigger trouble. Social media marketing becomes instantly useless if people keep unfollowing you, and that s why most marketers hold a grudge against this […]
Clickbaits are a lot of fun, but now, Facebook wants you to do away with them. If you don t, your content may not make it to the News Feed. You probably already know how Facebook decides which posts to show to its users. Likes, comments, and shares are some of the main factors that […]
More and more marketers are realizing the potential of Periscope in providing customers a more interactive way to discover and connect with brands. Live streaming has been around for a number of years, but not one platform has risen to popularity as quickly as Periscope. After Twitter bought the video broadcast app before it was […]
Your Facebook page is a place where you can gather your target audience, discuss your brand, and celebrate your milestones together. But what if someone, who’s not even one of your followers, defaces your page? Okay, the term “deface” may be a little over-dramatic, but take this for example: Imagine you’re a make-up company. You […]
Penetrating the Middle East region is especially challenging for many global brands. In this area, people s practices are largely different from those in American and European countries, where the biggest corporations usually thrive in. So when it comes to social media marketing and providing customer service to this sector, many brands don t have […]
How harmful can a little, seemingly insignificant lie on Facebook be? People won’t probably notice, and even if they do, you can turn the tide in your direction. You have a loyal bunch of followers, and it’s easy to appease them if matters get out of hand. So, you might as well go ahead and […]
Hashtags have become a vital part of posts in any social media platform. But are they necessary in social media customer service as well? Social media has emerged as a powerful tool for brands to engage with their audience, address concerns, and build brand loyalty. With the rise of platforms like X, Instagram, and Facebook, […]
