MORE THAN 75% OF CONSUMERS ACROSS THE
GLOBE ARE WILLING TO PAY MORE
if a business gives them product information in their nature language.
WINNING THE ASIAN MARKET THROUGH CHINESE CUSTOMER SUPPORT
For global businesses that are just starting to expand to Asia, providing customer support that stands out means responding to the demands of Chinese customers. With China being the lucrative focal point of trade in Asia and Hong Kong, Singapore, and Taiwan closely trailing behind in terms of economic competitiveness, it only makes sense to focus on the requirements of Chinese-speaking customers when aiming to build a foothold in Asia.
In other words, if you want to make it in Asia, every aspect of your business must be tailor-made to suit the unique consumer behaviors of the Asian market. Among all business components, customer service is of the highest importance when reinventing your brand for the Asian market. Delivering customer service not only in the language that your customers speak, but according to their specific cultural requirements, can put your brand in a position to grow substantially.
Having representatives who speak Mandarin and a variety of other Asian languages can make your brand more welcoming to non-English speaking customers. With customer loyalty within your reach, you can easily march to the frontline of the highly competitive Asian market. Surpassing customer expectations can bring you rewards that are limitless!
WHERE A CHINESE CUSTOMER SUPPORT PARTNER CAN TAKE YOU
Today’s most successful brands always strive to exceed basic customer expectations. Every point of interaction must be perceived as an opportunity to solidify the relationship between a brand and its customers. Even the simplest customer experience, such as inquiries or request for technical assistance, can be made extraordinary with the right customer service strategy.
This is why global businesses that are expanding to Asia turn to multilingual call center solution providers. The elimination of language barriers from the brand-customer equation becomes their first step in securing one of the most essential ingredients of customer loyalty – convenience.
Partnering with a Chinese customer support provider will allow you to connect better with the world’s highest-spending consumers. What do you get out of this solid relationship with the Chinese market? Here are some benefits of partnering with a multilingual call center:
- Higher customer satisfaction
Having contact center representatives who can communicate with your Chinese-speaking customers in their native language shows that you care for them. When customers realize that your brand exerts effort in making them feel special, they can reward you with loyalty. High customer satisfaction could translate to more positive reviews, referrals, and revenue.
- Stronger marketing strategy
Customizing your customer service strategy according to your target market’s needs can be a great contribution to your brand’s story. The moment customers hear your brand or see your logo, you want them to think about how customer-centric you are. Partnering with a Chinese contact center can be a solid branding strategy that will remind existing customers that the brand values them and attract more prospects along the way.
- Better sales performance
The ability to effectively answer all product or service inquiries and complaints, regardless of the language used by the customer, influences your chances of securing more sales and gaining more clients. Multilingual customer support prevents customer attrition brought about by the absence of localized assistance. With China’s consumption power, it isn’t difficult to imagine how optimizing your customer support and accommodating the needs of your Chinese customers can stimulate your bottom line.