When it comes to content moderation, consider the butterfly effect. In a sense, one mistake can make a ripple and affect everything. And sometimes, one mistake can cost a business relationship.
Earlier this year, image-sharing social media apps Instagram and Snapchat had integrated theanimated GIF aggregator GIPHY into their apps as stickers for snaps and stories. Just months later, they’re now cutting ties with the GIF database after a content moderation mishap. This comes after one racist GIF wasn’t scrubbed from their library, and was therefore available for use for the apps. The GIF in question is a “death counter” of sorts for black people. Thus, their parting of the ways with GIPHY.