Ecommerce websites can boost sales by increasing customer engagement with the help of online customer service channels. Today’s brands know that much of their success relies upon their digital performance. Your website should be able to convert visitors into customers and keep previous buyers coming back. Sadly, many businesses just sit back and watch helplessly […]
Facebook Messenger wants to become the mobile app for everything. What does this mean for brands? The idea that Messenger is aiming to transform itself from a messaging mobile app into an all-encompassing platform has been making rounds since 2015. And after the recent F8, Facebook’s annual developer conference, it was clear that the social […]
Chatbots have come a long way since their invention in the 1960s. One of the first bot-operated programs was called ELIZA, considered a primitive form of artificial intelligence (AI). It was designed by MIT computer scientist Joseph Weizenbaum to simulate conversations. Unsurprisingly, its biggest weakness was that it lacked the ability to contextualize a message.
With their ability to solve simple issues instantly, chatbots allow brands to make the always-on consumer happy. Twitter has just followed Facebook’s footsteps in deploying a bot-operated customer support messaging feature. In April this year, Facebook announced that developers may now start creating bots and integrating these into their accounts. Twitter, on the other hand, […]
Live chat is the channel of choice both for brands and customers. It can save you a lot of time and money, while letting you personalize customer interactions. There’s no denying that customers love live chat. A survey revealed that as much as 41% of customers prefer this channel, compared with 32% for phone, 23% […]
Using a conversational tone on social media can invite customers to talk to you more. The beauty and hazard of multichannel customer support is that it allows brands to reach customers through various means. It’s a beautiful thing because it helps strengthen the relationship between the two. At the same time, however, it can be […]
Social customer service channels can generate positive responses from your customers, so every brand manager must know how to properly handle them. Social media websites are great for sparking brand conversations, primarily because it’s a place where people do nothing but talk or share something with one another. Although social customer service channels offer advantageous […]
No matter how complicated the business industry may seem, entrepreneurial success still boils down to the basics: to keep a business running, you should earn more than you spend. It won’t matter if you have the best products and services if you spend too much on your day-to-day operations. This is what makes live chat […]
Aside from ease of navigation and good design, most online shoppers would always prefer to visit websites that can offer them convenience and efficient customer support when buying online. As business owners, you don t want to see site visitors leaving your online store without making any purchases just because no one can answer their […]
When you’re considering live chat as a platform for providing online support for your customers, you’d see how its pros can overwhelmingly outweigh its cons. Even if you put its cost-effectiveness aside, it’s still easy to get convinced by how quick and proactive customer service becomes with instant messaging integrated on your websites. But this […]