Customer experience or advertising: Which should you invest in more?

OABPO Blog Team Published on July 30, 2014

business-deciding-on-investing-in-advertising-or-customer-experience--Open-Access-BPO
Companies spend a lot of money on advertising campaigns annually in the hope of making their brands known. Sure, advertising is a must for every business aiming to widen the scope of its market base, but does the goal of getting your name out there triumph over the task of ensuring quality customer experience?

The truth is, even if your latest ad reaches everyone in your target area, but you are known for giving poor customer experience, all your marketing efforts will be downplayed by your poor reputation.

Why customer experience matters

business-deciding-on-investing-in-advertising-or-customer-experience--Open-Access-BPO-customer-experience

Word of mouth carries a lot of weight when it comes to gaining support for your business. That’s why social media and review sites contribute to the trustworthiness of a brand.

According to Nielsen, 84% of customers trust recommendations from family and friends as a form of earned advertising, while 69% rely on the content found on the brands websites. This is the same reason why companies outsource call center support services and back office solutions like content moderation to protect their websites from fake reviews and malicious comments.

In other words, your reputation for giving great customer service can serve as reinforcement to your advertising. With people considering word-of-mouth recommendations more than ads, you need to ensure that what people say about your brand is favorable to you.

Keeping customers satisfied through exceptional experiences, especially when they are facing issues with your products and services, can make you a winner in customer service. This is the only way people are going to say nice things about you naturally.

The role of advertising as a kick-starter

Advertising is still undeniably an essential component of any marketing plan. Without it, it will be harder for you to expand your customer base and reach people who have never heard of your brand before. But advertising must never be viewed as an all-encompassing one stop solution to your popularity woes. It ignites new customer relationships and expands your network, but it can never replace the immense power of customer satisfaction in solidifying customer support and loyalty.

business-deciding-on-investing-in-advertising-or-customer-experience--Open-Access-BPO-advertising

Instead of concentrating more on advertising, figure out what customer service areas need improvement. Listen to what your customers are telling you. When they see that you are making an effort in improving your services, your customers will be more than willing to recommend your brand to their own circles.

A business that focuses too much on advertising but provides poor services, low-quality products, or unpleasant interaction with customers will fail eventually because it can never sustain positive relationships. At the end of the day, advertising can only generate leads for your business. What will truly make customers stay is the kind of experience you provide them.

Join us on facebook
Open Access BPO Yesterday
#TeamOABPO Davao marked #CustomerServiceWeek with a full week of engaging and fun activities. The celebrations brought everyone together through friendly competitions, shared meals, and moments that recognized the people who deliver excellent support to our clients every day.

It was a meaningful way to show appreciation for the teams who help us build lasting partnerships and deliver dependable customer experiences.

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#CSWeek #WeAreOABPO
Open Access BPO 2 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗼𝗻 𝗖𝗦 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱:
𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 #TeamOABPO, 𝗢𝘂𝗿 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗛𝗲𝗿𝗼𝗲𝘀

We recently wrapped up another awesome #CSWeek filled with fun activities, laughter, and appreciation for our amazing #CustomerService teams!

From games and challenges to team bonding and well-deserved treats, the week was all about celebrating the people who make Open Access BPO shine every single day.

At the heart of everything we do is our people. Our success comes from their dedication, passion, and commitment to providing world-class service. That's why we're proud to be an employee-first company, where hard work is recognized, and everyone's contribution truly matters.

We had a blast celebrating our #CustomerServiceWeek champions, and we're already looking forward to making CS Week 2026 even bigger and better!

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#WeAreOABPO
Open Access BPO 10 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝘀 𝗢𝗳𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible
Open Access BPO 14 days ago
We're stepping into the future.

The next chapter of Open Access BPO is almost here.

Be part of it.