Outsourcing needn’t be confusing nor scary for startups. It just takes learning what processes you should let third-party companies handle. Starting a business from the ground up takes a lot of effort and budget. Not all startups have the resources or are backed by angel investors, and so they need to be careful with their […]

In an omnichannel world, is the phone still relevant? Along with technology’s forward march, the way that we communicate over long distances also drastically changed. From traditional options like the phone (and the nearly obsolete snail mail), we now have social media, email, and instant messaging. Businesses, of course, have no choice but to keep […]

Facebook Messenger wants to become the mobile app for everything. What does this mean for brands? The idea that Messenger is aiming to transform itself from a messaging mobile app into an all-encompassing platform has been making rounds since 2015. And after the recent F8, Facebook’s annual developer conference, it was clear that the social […]

Brands’ increasing focus on customer support isn’t just a fad. When carried out correctly, high-quality services help businesses build trust among its target consumers. On the contrary, poor customer service harms a company’s sales and reputation. It leads to buyer churn, abandoned shopping carts, and negative word of mouth—which means it can be extremely expensive. […]

The only way to make your brand memorable is to provide consumers exactly what they want and need. Getting there, however, is a complex and difficult process. Using data, tech tools, and analytics, businesses can find out what really matters to their target demographic. Without data-driven processes and strategies, however, companies are utterly powerless. They […]

Year after year, the customer support landscape is changing alongside the formation of new tech trends and innovative ideas. Let’s look at five of the most significant, research-based insights we discovered this 2016. Every industry out there is saturated with fast-growing firms vying for global dominance. So in addition to launching impressive products, businesses are […]

In a global economy, the smartest thing you can do is reach out to various market sectors in different parts of the world. A brand that can bridge cultural and lingual gaps is strategically positioned for success. In this age, any organization can reach its target market despite time and geographic differences using various tech […]

In today’s business landscape, making every conversation count is the key to success, and leaving social media out of the picture is not an option. Many customers prefer to use Facebook or Twitter to contact brands simply because they’re easy to use. These sites are accessible with just a flick or a tap of the […]

How harmful can a little, seemingly insignificant lie on Facebook be? People won’t probably notice, and even if they do, you can turn the tide in your direction. You have a loyal bunch of followers, and it’s easy to appease them if matters get out of hand. So, you might as well go ahead and […]

Taiwan’s doors are wide open for investors from all parts of the world. Its business-friendly policies, close ties with powerful industries such as China, and strategic location continue to capture the attention of global entrepreneurs. As you start your journey in this fast-progressing market, you’ll be finding plenty of opportunities to expand your existing entrepreneurial […]