5 Digital marketing predictions to watch out for in 2015

OABPO Blog Team Published on December 12, 2014

5-Digital-marketing-predictions-to-watch-out-for-in-2015--Open-Access-BPO--digital-marketing
The year 2014 has been a pivotal one for providers of business process outsourcing (BPO) services in the Philippines, particularly those that create digital marketing strategies for brands. The past 11 months has been devoted to finding and adopting new ways to reach very specific audiences, not massive groups of people, in order to deliver a truly personal service.

In the coming year, the personalization trend through mobile platforms will likely grow stronger along with the continuous use of content marketing to build online presence. Here are the detailed predictions that you should watch out for in 2015:

1. More companies will adopt content marketing.

5-Digital-marketing-predictions-to-watch-out-for-in-2015

In 2014 and the years before, blogs, infographics, and other forms of digital media replaced traditional means of advertising and marketing to the modern consumers. This trend will continue to transcend in 2015, with more small brands embracing digital marketing in addition to the big-budgeted companies.

 

2. Videos will take spotlight.

5-Digital-marketing-predictions-to-watch-out-for-in-2015-

Brands have been delivering their pitches and introductions in video form in the past years, and they will keep on doing so next year. Aside from minutes-long explainer videos, 15-second teasers and features will take over, as what some brands have been doing on Instagram and Vine.

 

3. One-to-one marketing will define personalization.

5-Digital-marketing-predictions-to-watch-out-for-in-2015--

Expect businesses to take on 1:1 marketing as a way of addressing people s frustration over emails and web content with zero relevance to their interests. More than just calling people by their first name, companies will base service on customers past activities and personal preferences.

 

4. M-commerce will surpass other forms of e-commerce.

5-Digital-marketing-predictions-to-watch-out-for-in-2015--_

Although mobile won t completely make desktops obsolete anytime soon, sales will mainly be driven by smartphones, tablets, and wearable tech in 2015.

 

5. Spending on online ads will increase.

5-Digital-marketing-predictions-to-watch-out-for-in-2015--_-

Mobile ad spend grew by 77% in 2013 and 56% this year, while Internet advertising of brands all over the world grew at an average of 10%. In 2015, budget allotment for digital ads and marketing will likely increase as audience targeting efforts strengthen.

More trends will shape up as new forms and channels for digital marketing emerge. Stay above the competition by keeping updated industry predictions and insights.

Join us on facebook
Open Access BPO 2 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ž๐—ถ๐—ฐ๐—ธ๐˜€ ๐—ข๐—ณ๐—ณ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible
Open Access BPO 6 days ago
We're stepping into the future.

The next chapter of Open Access BPO is almost here.

Be part of it.
Open Access BPO 9 days ago
Over the years, you've known us as a trusted BPO partner. Now, we're stepping into the next chapter, just beneath the surface.

Fresh, thoughtful, and ready for what's ahead.

Be there to see whatโ€™s next.
Open Access BPO 43 days ago
For global businesses, #outsourcing has evolved beyond a cost-saving measure into a strategic pillar for building true business resilience.

๐—” ๐—ฟ๐—ฒ๐˜€๐—ถ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ผ๐˜ ๐—ผ๐—ป๐—น๐˜† ๐˜„๐—ฒ๐—ฎ๐˜๐—ต๐—ฒ๐—ฟ๐˜€ ๐—ฑ๐—ถ๐˜€๐—ฟ๐˜‚๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฏ๐˜‚๐˜ ๐—ฎ๐—น๐˜€๐—ผ ๐—ฎ๐—ฑ๐—ฎ๐—ฝ๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—บ๐—ฒ๐—ฟ๐—ด๐—ฒ๐˜€ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ.

โ“ How do you future-proof your business in an unpredictable market?
โ“ What is your approach to building a business that is built to last in an unpredictable market?

Learn more about creating an unbreakable business model, continue the conversation with us over at: https://buff.ly/N4b8hOD

________________________________
Brands trust Open Access BPO in building resilience, with our customized solutions and a diverse, multilingual workforce that strengthens their operations.

Don't wait for the next market shiftโ€”connect with us now to start building your unbreakable business:
https://buff.ly/rWaK05N

#WeSpeakYourLanguage
#PhilippineCallCenters #BusinessContinuity
#BusinessResilience #StrategicOutsourcing
#B2B #FutureProofing #BusinessAgility