5 Digital marketing predictions to watch out for in 2015

OABPO Blog Team Published on December 12, 2014

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The year 2014 has been a pivotal one for providers of business process outsourcing (BPO) services in the Philippines, particularly those that create digital marketing strategies for brands. The past 11 months has been devoted to finding and adopting new ways to reach very specific audiences, not massive groups of people, in order to deliver a truly personal service.

In the coming year, the personalization trend through mobile platforms will likely grow stronger along with the continuous use of content marketing to build online presence. Here are the detailed predictions that you should watch out for in 2015:

1. More companies will adopt content marketing.

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In 2014 and the years before, blogs, infographics, and other forms of digital media replaced traditional means of advertising and marketing to the modern consumers. This trend will continue to transcend in 2015, with more small brands embracing digital marketing in addition to the big-budgeted companies.

 

2. Videos will take spotlight.

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Brands have been delivering their pitches and introductions in video form in the past years, and they will keep on doing so next year. Aside from minutes-long explainer videos, 15-second teasers and features will take over, as what some brands have been doing on Instagram and Vine.

 

3. One-to-one marketing will define personalization.

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Expect businesses to take on 1:1 marketing as a way of addressing people s frustration over emails and web content with zero relevance to their interests. More than just calling people by their first name, companies will base service on customers past activities and personal preferences.

 

4. M-commerce will surpass other forms of e-commerce.

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Although mobile won t completely make desktops obsolete anytime soon, sales will mainly be driven by smartphones, tablets, and wearable tech in 2015.

 

5. Spending on online ads will increase.

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Mobile ad spend grew by 77% in 2013 and 56% this year, while Internet advertising of brands all over the world grew at an average of 10%. In 2015, budget allotment for digital ads and marketing will likely increase as audience targeting efforts strengthen.

More trends will shape up as new forms and channels for digital marketing emerge. Stay above the competition by keeping updated industry predictions and insights.

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Open Access BPO 2 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ฆ๐—›๐—œ๐—™๐—ง ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€

Multilingual call center Open Access BPO announced the official launch of ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

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Open Access BPO 6 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

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Open Access BPO 16 days ago
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Open Access BPO 16 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

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Open Access BPO 16 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

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Open Access BPO 17 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

โ€œThis program is more than just planting trees; itโ€™s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,โ€ said Joy Sebastian, Global VP at Open Access BPO.

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