5 Metrics to use in measuring content marketing success

OABPO Blog Team Published on September 8, 2014

5-Metrics-to-use-in-measuring-content-marketing-success--Open-Access-BPO
Using content marketing as your primary digital marketing strategy can definitely bring your business many benefits, especially in the areas of search engine optimization (SEO), social media engagement, and public relations. This is why the content you create should not only be valuable to your target audience, but should also be strategically distributed. Meaning, it’s not enough for you to focus on content creation. You also need to measure if your content marketing efforts are successful.

Content marketing success can never be measured by a single metric. Instead, you need to come up with a list of evaluation criteria that can help you comprehensively assess your standing as far as content marketing is concerned. Here are some areas to look at when evaluating the effectiveness of your content marketing efforts:

1. Website metrics

5-Metrics-to-use-in-measuring-content-marketing-success--Open-Access-BPO---Website-metrics

The most reliable tools in measuring content marketing success are your website analytics. Obviously, not all Google Analytics tools should be used when gauging this marketing area. The only ones that you will be needing the most are page views, crawl rates, time on site, inbound links, and bounce rates. These five website metrics will allow you to analyze website activities that are directly related to the content published on your website. They describe the extent and nature of content engagement and user experience happening in your own online portal.

2. Social media metrics

5-Metrics-to-use-in-measuring-content-marketing-success--Open-Access-BPO---Social-media-metrics

Social media remains to be the most strategic avenue to direct your content marketing efforts since most people like to read materials that are filtered according to their interests or their peers’. Moreover, social media metrics such as click-through rates, likes, comments, and shares, have great influence on SEO standing. For all of these reasons, your social media numbers are effective metrics in measuring how well your content is received by your target audience.

3. On-site social interactions

5-Metrics-to-use-in-measuring-content-marketing-success--Open-Access-BPO---On-site-social-interactions

Once traffic is driven to your site from the content you created and distributed, you need to observe the on-site engagement it generates. Even if you’re successful in driving people to your website, your marketing efforts will be rendered useless if those people don’t do anything once they reach your website. Qualitative feedback, email responses, and user discussions that contain user comments, inquiries, and criticisms are your measuring tools to see how socially captivating your published content is.

4. Lead generation and subscription

5-Metrics-to-use-in-measuring-content-marketing-success--Open-Access-BPO---Lead-generation-and-subscription

Lead generation is crucial in measuring content marketing success because it reflects how effective your content efforts are in converting people into contributors of your business revenue. Revenue is the single end goal of any marketing plan, so it makes sense to measure how many site visitors have successfully become leads upon gaining access to your content. Blog or email subscription lists are your master lists of quality leads. If people find your content valuable and agree to sign up for exclusive content privileges, you can treat them as leads that can later be convinced to do further business with you.

5. Conversions

5-Metrics-to-use-in-measuring-content-marketing-success--Open-Access-BPO---Conversions

Conversions from your leads, followers, site visitors, and subscribers illustrate the actual value of your content marketing. They signify that your efforts in creating quality content have guided people from being prospects to leads to actual paying customers. In the end, the money you gain from your content marketing marks the success of your campaigns. Since content marketing is an investment, the number of closed deals made from your content initiatives is a yardstick of your return of investment (ROI).

Monitoring the impact of your content marketing requires a multi-faceted assessment strategy. By using these areas as metrics in measuring content marketing success, you can effectively analyze results in refocusing your efforts to produce better content for your target audience.

Join us on facebook
Open Access BPO 13 hours ago
How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
Outsource with us: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#MentalHealthMonth #MHM2025
#MentalHealthAwarenessMonth
#OABPOforMentalHealth
Open Access BPO Yesterday
๐—ง๐—ฒ๐—ฎ๐—บ ๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฟ๐—ผ๐—น๐—น๐—ฒ๐—ฑ ๐˜‚๐—ฝ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐˜€๐—น๐—ฒ๐—ฒ๐˜ƒ๐—ฒ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—น๐—ฒ๐—ด ๐—ผ๐—ณ ๐™‹๐™ก๐™–๐™ฃ๐™ฉ ๐™ž๐™ฉ ๐™๐™ค๐™ง๐™ฌ๐™–๐™ง๐™™, ๐—ผ๐˜‚๐—ฟ ๐˜๐—ฟ๐—ฒ๐—ฒ-๐—ฝ๐—น๐—ฎ๐—ป๐˜๐—ถ๐—ป๐—ด ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ต๐—ฒ๐—น๐—ฑ ๐—ถ๐—ป ๐—ฆ๐—ถ๐—ป๐—ถ๐—น๐—ผ๐—ฎ๐—ป, ๐—Ÿ๐—ฎ๐—ด๐˜‚๐—ป๐—ฎ ๐—ผ๐—ป ๐— ๐—ฎ๐˜† ๐Ÿญ๐Ÿฌ, ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ.

Held in partnership with non-profit Fostering Education & Environment for Development, Inc., volunteers from the call center's Makati office planted 200 indigenous forest trees in the UP Laguna-Quezon Land Grantโ€“part of the Sierra Madre's 9,000+ hectare protected forest.

The initiative focused on targeted reforestation and biodiversity conservation within this crucial ecosystem.

๐˜—๐˜ญ๐˜ข๐˜ฏ๐˜ต ๐˜ช๐˜ต ๐˜๐˜ฐ๐˜ณ๐˜ธ๐˜ข๐˜ณ๐˜ฅ underscores Open Access BPO's commitment to corporate social responsibility. By actively engaging in green initiatives, the company demonstrates a tangible dedication to creating a positive impact on the environment and the local community.

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO Yesterday
This May, the conversation around #MentalHealth awareness rightly shifts towards action.

At Open Access BPO, we're dedicated to fostering a culture where our employees' mental well-being is a priority, through our employee engagement activities, employee-centric policies, and healthcare initiatives: https://buff.ly/kBYj9xI

This commitment empowers our team and reinforces our belief in the importance of advocating for better support for all.

#WeSpeakYourLanguage
#OneForHealth #MentalHealthMonth
#MentalHealthAwarenessMonth
Open Access BPO Yesterday
#๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ผ๐—ณ๐˜๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฎ๐˜€๐˜ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ต๐—ฎ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ.
It offers multiple opportunities to make a great impression and build lasting loyalty.

But even a single customer service blunder can quickly turn a positive #CustomerExperience sour.

There are more support failures that can may customers abandon your brand and check out your competition.

What you do to prevent them from happening is critical.
Start with a powerful #CustomerSupport strategy: https://buff.ly/xr3yMqT

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
Open Access BPO 2 days ago
Expanding your #startup internationally can unlock a world of opportunities.
From market research to talent acquisition, #outsourcing can be a powerful tool to streamline your global expansion.

But how can you tell if your startup is truly ready to take on the world?
Before you take the leap, check out these essential signs of international expansion readiness: https://buff.ly/aEtrOFi

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Ready to take the leap and expand your startup internationally?

Let Open Access BPO help you navigate the complexities of global expansion through our #BPO solutions: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#OutsourcingCX #CustomerSupport
Open Access BPO 5 days ago
Staying competitive often means finding smarter ways to operate and deliver great results.

For many global brands, that involves partnering with #outsourcing experts, and the Philippines is a go-to destination.

What's makes these outsourcing collaborations so impactful for a company's growth?

Learn why so many companies trust Philippine outsourcing companies to help them flourish and expand: https://buff.ly/UKynqaI

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Just like many of the world's top brands, you can count on Open Access BPO to deliver excellent #CustomerExperience through our outsourcing services.

Ready to see how we can help your customer service shine? Get in touch: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService #CX
#CallCenterOutsourcing #CustomerExperience