Do your high-profile prospects know you exist?

Faith Ocampo Published on December 4, 2015

businessman-looking-through-binoculars-surrounded-by-question-marks
Closing deals with top-level prospects is every entrepreneur’s dream. However, before you can get there, you’ll be encountering plenty of roadblocks first.

female-surrounded-by-people-with-question-marks

Several barriers can hamper your efforts in reaching high-profile customers. Tough competition, for example, is one. If you’re a smaller company aiming to stamp out, or at least catch up to, your competitors’ performance, you need to rethink your entire marketing plan.

Content marketing is a tried-and-tested way to connect with your target market. However, it wouldn’t matter how robust your content strategy is if there’s someone who seems to always do it better than you.

So, how can you make sure your content reaches your ideal customers and outshines your competition?

1. Get published on third-party media sites.

female-writer-in-glasses-resting-on-typewriter-holding-coffee-mug

If your website is not driving the volume of traffic you hoped it would and you want quicker results, getting published on third-party media sites is the way to go. Appearing on reputable blogs, for instance, can give your content a real boost in three ways:

•     High-profile markets can find you more easily because you’re finally appearing on the websites they regularly look at.

•     Your content gains credibility and value because it’s on an outlet that your target audience already trusts.

•     You’ll have plenty of chances to network with key industry players, influencers, and other professionals.

So, how do you get started? There are two options: (a) syndicate your own blog posts to a third-party site to expand your content strategy or (b) create fresh, exclusive content for the site of your choice.

There are no restrictions when it comes to the content you can submit. Blog posts, case studies, infographics, and videos all have their respective niche somewhere in the web. However, don t forget that you can also pitch to print magazines with a sizable readership.

 

2. Have a clear image of your ideal client.

faces-shaped-like-question-marks

When marketers fail to position themselves as the ideal client, their content marketing strategy fails. You need to think like your prospects in order to create a marketing plan that will work for them.

Developing a clear image of your target clients, also called a “persona” or an “avatar,” will make it easier to visualize their characteristics, preferences, and differences from most of your customers.

This process, however, will require a lot of market research. You need to uncover the personality layers of your high-profile prospects to gain an accurate image of who they are. Some of the aspects you need to discover include the following:

•     personal background;

•     employment and career;

•     life goals;

•     preferred brands;

•     shopping habits; and

•     web browsing habits.

 

3. Tailor your content for the medium.

people-cutouts-with-scissor

This tip applies not only when you pitch your content to blogs but also when you’re ticking off your daily marketing to-do tasks. The channel must go hand-in-hand with the kind of content you’re creating.

As we’ve discussed earlier, there’s a right niche for every kind of content. Don’t view the medium as a limitation; if you re persistent enough, there’s always a way to strengthen your content strategy despite the borders unintentionally being imposed by a marketing channel.

 

Join us on facebook
Open Access BPO Yesterday
#TeamOABPO Davao marked #CustomerServiceWeek with a full week of engaging and fun activities. The celebrations brought everyone together through friendly competitions, shared meals, and moments that recognized the people who deliver excellent support to our clients every day.

It was a meaningful way to show appreciation for the teams who help us build lasting partnerships and deliver dependable customer experiences.

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#CSWeek #WeAreOABPO
Open Access BPO 2 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗼𝗻 𝗖𝗦 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱:
𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 #TeamOABPO, 𝗢𝘂𝗿 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗛𝗲𝗿𝗼𝗲𝘀

We recently wrapped up another awesome #CSWeek filled with fun activities, laughter, and appreciation for our amazing #CustomerService teams!

From games and challenges to team bonding and well-deserved treats, the week was all about celebrating the people who make Open Access BPO shine every single day.

At the heart of everything we do is our people. Our success comes from their dedication, passion, and commitment to providing world-class service. That's why we're proud to be an employee-first company, where hard work is recognized, and everyone's contribution truly matters.

We had a blast celebrating our #CustomerServiceWeek champions, and we're already looking forward to making CS Week 2026 even bigger and better!

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#WeAreOABPO
Open Access BPO 10 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝘀 𝗢𝗳𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible
Open Access BPO 14 days ago
We're stepping into the future.

The next chapter of Open Access BPO is almost here.

Be part of it.