Author: Faith Ocampo

The happier your customers are, the more willing they’d be to spend on your business. How then do you make them happy? Most business leaders think that customers’ happiness boils down to good customer support. And in a lot of ways, it’s true. In the age of the smartphone and the Internet, people want speed, […]

Your agents’ experience matters just as much as customers’ happiness. Every contact center’s goal is to deliver an effortless consumer experience. In an ideal world, that means brief (or none at all) on-hold times, quick calls, full issue resolution, and effective customer service reps. But if agents are struggling because of disorganized internal processes, then […]

This 2018, what should your customer support strategy look like? To keep customers happy and stay competitive, businesses should be able to embrace market innovations and new trends. That’s why every new year is always a good time to update the brand’s strategies and ensure that everything addresses your customers’ evolving needs. If you’re revamping […]

As we’re nearly at the end of 2017, Open Access BPO looks back on some of its biggest milestones this year. It’s been another full year for Open Access BPO. This 2017 presented a host of opportunities for the company to establish an even stronger international presence and serve more brands all over the world. […]

We all know that what triggered the digital revolution is the smartphone. Starting out as a game-changing, all-in-one tech, this device quickly became an omnipresent gadget that has taken root in people’s pockets. This digital movement is so impactful that it’s reshaping consumers’ behaviors. Everyone’s glued to their phones, expecting brands to be accessible across […]

In this age when markets are teeming with equally brilliant products, the question is no longer “Who does it better?” but “Who delivers it better?” A few years back, the consumer spotlight was on the brands that created the best innovations. Impressive products were what made customers happy. Take Apple for example. Everybody was surprised […]

As part of your corporate branding, you’ve probably decided on your company’s logo and tagline, but how about a customer service mantra? When you started your business, one of the first things you probably thought about was the company logo. You probably kept asking, “What icon best represents my business and what it offers?” or […]

Call centers need to build a consistent and memorable customer experience covering all channels, both digital and non-digital. To do this, you need a high-performing omnichannel team that can successfully implement your customer service strategy. At first, however, you may find this task challenging or you may be clueless as to where you should start. […]

At first glance, your focus on increasing customer service responsiveness may seem commendable, but this may actually be doing more harm than good. Many call centers’ default strategy for delivering support is to respond quickly to queries and complaints as they arise. Nothing’s wrong with this reactive approach. Of course, we can’t discount the fact […]

What really is the secret to customer satisfaction? Brands have long been concerned with boosting their performance at every touchpoint—the in-store sales experience, phone customer support, online interactions via various channels, and many others. Most of them compartmentalize these tasks, and it’s easy to see why. Managing individual touchpoints is much simpler. It’s more organized […]