5 Trends that will shape your brand’s customer support this 2018

Faith Ocampo Published on January 2, 2018

call center agent with customer support team

This 2018, what should your customer support strategy look like?

To keep customers happy and stay competitive, businesses should be able to embrace market innovations and new trends. That’s why every new year is always a good time to update the brand’s strategies and ensure that everything addresses your customers’ evolving needs.
If you’re revamping your customer service this year, here are the five most important trends you must consider.

1. Keep in mind: customers are becoming smarter.

businessman in glasses thinking holding smartphone credit card

We live in a time wherein customers are driving the conversation and calling the shots. They’ve grown to be smarter and more informed, so they’re now more critical of the brands they buy from. So, carefully consider this when revamping your customer support strategy. Your clients may not be so forgiving of your mistakes because they can easily switch to your competitors. Thus, as you plan your business strategies, spend a great deal of time ensuring that your processes are tailored for the needs of your customers.

2. Self-service will still be in.

surprised young woman using laptop

An overwhelming 72% of customers would rather solve issues on their own than speak to a call center agent over the phone or send an email for assistance. These are the same customers who would check out your website to find answers to their questions, so be sure to cater to their needs. Put up self-service tools such as a FAQs page, how-to videos, or a forum. By making these available to your customers, you can increase your year-over-year customer retention rate to 85% compared with those that don’t offer any self-service options at all.

3. Watch out for more AI in customer service.

small robot using phone by laptop computer

Automated solutions powered by artificial intelligence (AI) are everywhere these days, helping customers with simple tasks such as ordering food or handling simple customer service issues. In fact, it’s predicted that by 2020, more than 85% of customer interactions will occur without a human agent.

This year and beyond, we can expect call centers to use AI to anticipate customers’ problems and resolve them before they happen. More and more AI solutions will also find their way into messaging applications. The customer support agent’s role will then be to take care of more complex tasks.

4. Creating your own brand of CX is the way to win.

young executives making business plans

When thinking about your brand’s customer experience (CX), ask yourself if you’re delivering something unique to your market. Your CX should make you stand out. It should highlight your unique selling points and project your brand’s personality. But most importantly, your CX should engage customers and convince them to stay with your brand. Thus, make sure to offer a convenient, smooth, and effortless experience for your customers.

5. Your human-to-human strategy will still matter.

young office employees in meeting

In fact, it might matter now more than ever.

As businesses are shifting their investments and attention to the digital CX, there’s a great opportunity in refining your human-to-human interactions. So while you’re upgrading your services, don’t forget about enhancing your customers’ in-store experiences. Also, train your call center agents to be good conversationalists so they can better relate and communicate with your clients. Enhancing your customer support’s human touch can help you build trust among your clients.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 3 days ago
Of course, #CallCenter leaders want only the best talents for their teams, but the best talents are also looking for the best experiences from their prospective workplaces.

High performers would consider these factors as they choose the right #ContactCenter to work for: https://buff.ly/3TQnokB

-----------
Get only a diligent , highly-skilled team working on your brand's #CX when you outsource with us: https://buff.ly/3vXYK9z

#WeSpeakYourLanguage
#outsourcing #CallCenters
#CustomerSupport #recruitment
#EmployeeManagement
Open Access BPO 3 days ago
#CallCenter agents thrive with strong leadership. Great team leaders provide direction and motivation, which fuels agent success and exceptional #CustomerExperience.

But what holds leaders back?

Here are the pitfalls that can sabotage your leadership (and get expert tips to become an exceptional leader!) https://buff.ly/3vO1Blo.

----------
Upgrade to a better #CustomerSupport.

Contact Open Access BPO today to build your dream #CX program with our expert team and visionary leaders: https://buff.ly/3JeSHRe

#WeSpeakYourLanguage
#CallCenterLeadership #CallCenterManager
#ContactCenterLeader #CallCenterSuccess
#EmployeeEngagement #TeamLeadership
Open Access BPO 6 days ago
𝗪𝗵𝗲𝗻 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗮 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵, 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗷𝘂𝘀𝘁 𝗵𝗼𝘄 𝗮𝗴𝗶𝗹𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗿𝗲.

See how they've adapted in rapidly evolving situations, find out how they will help your brand thrive even in the most volatile of circumstances.

𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁 𝗼𝗳 𝗮 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗴𝗼𝗼𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗱𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗮𝗻𝗱 𝘁𝗵𝗼𝗿𝗼𝘂𝗴𝗵𝗹𝘆.

Here are 5 things only agile #CustomerSupport firms do differently: https://buff.ly/3vHpLOC

----------
We hyper-customizes our programs for every partner, industry, and market.

Contact us today so we can start planning your program, processes, and tea: https://buff.ly/3U9wASv

#WeSpeakYourLanguage
Open Access BPO 6 days ago
Each generation has its unique expectations and preferences from the brands that cater to them.

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐯𝐚𝐫𝐢𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐚𝐭𝐢𝐬𝐟𝐲 𝐞𝐚𝐜𝐡: https://buff.ly/4aJA4k6

----------
Expand your reach and cater to diverse markets with our 24/7 multilingual services: https://buff.ly/3PVqnH7

#WeSpeakYourLanguage #CX
#CustomerSatisfaction #CSat
#CustomerService #CustomerSupport
Open Access BPO 10 days ago
Open Access BPO CEO Benjamin Davidowitz recently organized an Easter community initiative in Poblacion, a district within Makati City, Philippines.

The event is part of his annual tradition, which aims to provide nutritious meals to those in need while bringing smiles to children through balloon giveaways.

This year commemorates the 7th consecutive year of the initiative, facilitated with the support of volunteers from Open Access BPO, who assisted in distributing 1,000 meals and 700 balloons.

Read the full article to learn more about this heartwarming initiative:
https://buff.ly/3vCzhm6

#WeSpeakYourLanguage
#OABPOcares #CorpSocialResp
Open Access BPO 17 days ago
Customers are more likely to stay loyal to brands that build meaningful ties with them. This entails conversational interactions.

If your agents are still not adopting a humanized tone, you need to update your #CustomerService strategy: https://buff.ly/4a5p4NU

----------
Supercharge #CustomerExperience with our skilled teams, hyper-customized ops strategies, training programs, and optimized tech tools: https://buff.ly/3IVyWhl

#WeSpeakYourLanguage
#CustomerSupport #CX
#CSat #CustomerSatisfaction
Open Access BPO