Do your high-profile prospects know you exist?

Faith Ocampo Published on December 4, 2015

businessman-looking-through-binoculars-surrounded-by-question-marks
Closing deals with top-level prospects is every entrepreneur’s dream. However, before you can get there, you’ll be encountering plenty of roadblocks first.

female-surrounded-by-people-with-question-marks

Several barriers can hamper your efforts in reaching high-profile customers. Tough competition, for example, is one. If you’re a smaller company aiming to stamp out, or at least catch up to, your competitors’ performance, you need to rethink your entire marketing plan.

Content marketing is a tried-and-tested way to connect with your target market. However, it wouldn’t matter how robust your content strategy is if there’s someone who seems to always do it better than you.

So, how can you make sure your content reaches your ideal customers and outshines your competition?

1. Get published on third-party media sites.

female-writer-in-glasses-resting-on-typewriter-holding-coffee-mug

If your website is not driving the volume of traffic you hoped it would and you want quicker results, getting published on third-party media sites is the way to go. Appearing on reputable blogs, for instance, can give your content a real boost in three ways:

•     High-profile markets can find you more easily because you’re finally appearing on the websites they regularly look at.

•     Your content gains credibility and value because it’s on an outlet that your target audience already trusts.

•     You’ll have plenty of chances to network with key industry players, influencers, and other professionals.

So, how do you get started? There are two options: (a) syndicate your own blog posts to a third-party site to expand your content strategy or (b) create fresh, exclusive content for the site of your choice.

There are no restrictions when it comes to the content you can submit. Blog posts, case studies, infographics, and videos all have their respective niche somewhere in the web. However, don t forget that you can also pitch to print magazines with a sizable readership.

 

2. Have a clear image of your ideal client.

faces-shaped-like-question-marks

When marketers fail to position themselves as the ideal client, their content marketing strategy fails. You need to think like your prospects in order to create a marketing plan that will work for them.

Developing a clear image of your target clients, also called a “persona” or an “avatar,” will make it easier to visualize their characteristics, preferences, and differences from most of your customers.

This process, however, will require a lot of market research. You need to uncover the personality layers of your high-profile prospects to gain an accurate image of who they are. Some of the aspects you need to discover include the following:

•     personal background;

•     employment and career;

•     life goals;

•     preferred brands;

•     shopping habits; and

•     web browsing habits.

 

3. Tailor your content for the medium.

people-cutouts-with-scissor

This tip applies not only when you pitch your content to blogs but also when you’re ticking off your daily marketing to-do tasks. The channel must go hand-in-hand with the kind of content you’re creating.

As we’ve discussed earlier, there’s a right niche for every kind of content. Don’t view the medium as a limitation; if you re persistent enough, there’s always a way to strengthen your content strategy despite the borders unintentionally being imposed by a marketing channel.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 2 days ago
Stress is common among #CallCenter agents.
But night shift agents experience twice the amount of stress because their work schedule disrupts their normal sleeping pattern.

Here's what you can do to help your night shift agents: https://buff.ly/3P1qkt3

----------
We foster a culture of employee care, with opportunities to grow and thrive: https://buff.ly/3P0nT9Q

#WeSpeakYourLanguage
#CallCenterManagement #EmployeeManagement
Open Access BPO 2 days ago
Brands occasionally opt for #crowdsourcing to manage their #ContentModeration needs, covering everything from #SocialMedia content to customer reviews.

Sadly, trusting user-generated filters can be risky, affecting your:
Brand reputation
Customer experience

Learn about the risks and real-world examples of brands that faced challenges due to inadequate moderation: https://buff.ly/3SYvNSA

----------
Outsource your brand's content moderation needs to a trusted #BPO empowered by multilingual expert: https://buff.ly/3SYvPKc

#WeSpeakYourLanguage
#ReputationManagement #CX
#CustomerExperience #BrandProtection
Open Access BPO 3 days ago
𝗕𝗿𝗮𝗻𝗱𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀, & 𝘁𝗲𝗰𝗵 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗲𝘀𝘁-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

Their goal is twofold:
• to please customers and retain them; and
• to differentiate themselves from competitors.

However, even with the right strategies, one customer service blunders can quickly turn a customer's experience sour.

Here are the #CX mistakes that can ruin your efforts: https://buff.ly/3T9AN8c

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/42TUVhR

#WeSpeakYourLanguage
#CustomerService #CallCenters
#MultichannelCallCenter
Open Access BPO 3 days ago
To deliver great #CustomerExperience, you need a team of passionate employees.
But if your #CallCenter agents are suffering from 𝗽𝗼𝗼𝗿 𝘁𝗲𝗮𝗺 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 and 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸, it's time for you to step in.

To heighten #EmployeeEngagement in the #ContactCenter, consider these coaching strategies: https://buff.ly/48pvHJr

----------
For quality #outsourcing frontlined by diligent, skilled experts: https://buff.ly/48uy4dJ

#WeSpeakYourLanguage
#Customerervice #EmployeeManagement
#CX #CallCenterTraining #OutsourcingCX
#CustomerService #CallCenters #CSat
#CustomerCentric #HappyCustomer #productivity
Open Access BPO 4 days ago
𝗪𝗲'𝗿𝗲 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝗯𝗼𝘂𝘁 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗮𝗻𝗱 𝗮𝗱𝗱𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲'𝘀 𝗹𝗶𝘃𝗲𝘀.

Open Access BPO improves customer, user, and digital experiences, to help you create meaningful connections with your global market.

We provide a broad range of outsourcing solutions including customer experience, content management, back office solutions, and knowledge process support. Our multicultural experts deliver these 24/7 services in over 30 languages from our six sites across Asia and the United States.

Contact us today:
www.OpenAccessBPO.com
+1.888.888.1519

- - - - - - - - - - - - - - - - - - - -
#WeSpeakYourLanguage
Open Access BPO 4 days ago
Call center agents have certain qualities that may be overlooked by team leaders.
Many of those are just as important in empowering them to ensure #CustomerSuccess as effective #CX reps.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗯𝘂𝘁 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 #𝗪𝗼𝘄𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝘁𝗼 #𝗕𝗿𝗮𝗻𝗱𝗟𝗼𝘆𝗮𝗹𝘁𝘆: https://buff.ly/3Tcdtqf

----------
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/3uWmydr

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO