Do your high-profile prospects know you exist?

Do your high-profile prospects know you exist?

December 4, 2015

businessman-looking-through-binoculars-surrounded-by-question-marks
Closing deals with top-level prospects is every entrepreneur’s dream. However, before you can get there, you’ll be encountering plenty of roadblocks first.

female-surrounded-by-people-with-question-marks

Several barriers can hamper your efforts in reaching high-profile customers. Tough competition, for example, is one. If you’re a smaller company aiming to stamp out, or at least catch up to, your competitors’ performance, you need to rethink your entire marketing plan.

Content marketing is a tried-and-tested way to connect with your target market. However, it wouldn’t matter how robust your content strategy is if there’s someone who seems to always do it better than you.

So, how can you make sure your content reaches your ideal customers and outshines your competition?

1. Get published on third-party media sites.

female-writer-in-glasses-resting-on-typewriter-holding-coffee-mug

If your website is not driving the volume of traffic you hoped it would and you want quicker results, getting published on third-party media sites is the way to go. Appearing on reputable blogs, for instance, can give your content a real boost in three ways:

•     High-profile markets can find you more easily because you’re finally appearing on the websites they regularly look at.

•     Your content gains credibility and value because it’s on an outlet that your target audience already trusts.

•     You’ll have plenty of chances to network with key industry players, influencers, and other professionals.

So, how do you get started? There are two options: (a) syndicate your own blog posts to a third-party site to expand your content strategy or (b) create fresh, exclusive content for the site of your choice.

There are no restrictions when it comes to the content you can submit. Blog posts, case studies, infographics, and videos all have their respective niche somewhere in the web. However, don t forget that you can also pitch to print magazines with a sizable readership.

 

2. Have a clear image of your ideal client.

faces-shaped-like-question-marks

When marketers fail to position themselves as the ideal client, their content marketing strategy fails. You need to think like your prospects in order to create a marketing plan that will work for them.

Developing a clear image of your target clients, also called a “persona” or an “avatar,” will make it easier to visualize their characteristics, preferences, and differences from most of your customers.

This process, however, will require a lot of market research. You need to uncover the personality layers of your high-profile prospects to gain an accurate image of who they are. Some of the aspects you need to discover include the following:

•     personal background;

•     employment and career;

•     life goals;

•     preferred brands;

•     shopping habits; and

•     web browsing habits.

 

3. Tailor your content for the medium.

people-cutouts-with-scissor

This tip applies not only when you pitch your content to blogs but also when you’re ticking off your daily marketing to-do tasks. The channel must go hand-in-hand with the kind of content you’re creating.

As we’ve discussed earlier, there’s a right niche for every kind of content. Don’t view the medium as a limitation; if you re persistent enough, there’s always a way to strengthen your content strategy despite the borders unintentionally being imposed by a marketing channel.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
If your business is in one of these industries, collaborating with a #multilingual outsourcing firm is a must to serve your customers in languages they speak and expand market reach: https://zcu.io/Zdls

#WeSpeakYourLanguage #Outsourcing #CX
Open Access BPO
Open Access BPO2 days ago
Photo moderation is done as a way to maintain quality and order in your online community. Keep your online properties free from inappropriate images that may damage your reputation: https://zcu.io/zClT

#WeSpeakYourLanguage #ContentModeration #Outsourcing
Open Access BPO
Open Access BPO3 days ago
Looking for a #ContentModeration solutions vendor? Look into different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/hoRO.

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO6 days ago
Wishing our colleagues, friends and family celebrating a happy #RoshHashanah. May you find joy, peace, and love in this new year.

#WeSpeakYourLanguage #OAHolidays #RoshHashanah5781
Open Access BPO
Open Access BPO6 days ago
Customer data present a rich opportunity for #brands to create lasting impressions upon their target demographic. Here's how you can manage crucial information better to achieve a 360-degree view of your customers: https://zcu.io/VWID

#WeSpeakYourLanguage #CustomerExperience
Open Access BPO
Open Access BPO1 week ago
We are on #LinkedIn! Follow Open Access BPO to catch up on the latest company news, industry insights, features, and blog updates every week.

Like, share, and comment on our posts to find like-minded people who you can exchange valuable conversations with: https://zcu.io/sxAl

#WeSpeakYourLanguage #OpenAccessBPOConnect