Which format is ahead of the digital marketing race?

OABPO Blog Team Published on December 15, 2014

Which-format-is-ahead-of-the-digital-marketing-race--Open-Access-BPO--digital-marketing-strategy
It s safe to say that the past half decade witnessed the rise of multi-platform advertising, as brands started embracing formats other than the traditional banner into their overall digital marketing strategy. Nowadays, we see ads and marketing gimmicks getting more interactive and personal as they deviate from static “Click Here” rectangular clickables redirecting to your site.


Rich media, videos, and mobile formats have indeed taken over, but this doesn t signify the demise of standard banners. Yes, the clickthrough rates they lure fail in comparison to the 267% more clicks that rich media brings nor the 77% more marketing budget allotted to mobile ads. Banners, like other forms of online ads, have their own magic and audience. You just have to know who they can tap and how they work. Let s take a side-by-side look at the four most popular digital marketing formats today to find out which would best suit the type of campaign you re launching.

Clickthrough rate

As pointed out above, rich media wins this phase for getting the most number (44%) of users to click, followed by video ads (39%), mobile (14%), and lastly, standard banners (12%).

 

Which-format-is-ahead-of-the-digital-marketing-race

Engagement

In terms of engagement, however, mobile ads and standard banners lead the race by getting clickers to stay by 14.10 and 10.38 seconds on average. They are followed by rich media (10.67) and video (8.26) formats.
Rich media again garners the highest average engagement time of 78.32 seconds for ads under the religion category and 17.98 under the home and garden industry. This is followed closely by the 17.61 average of parenting ads via mobile. Standard banners come in third at 15.99 and videos surprisingly finishes last with an average engagement time of only 13.59 seconds.

Industry

Numbers gathered by Adweek.com show which industries get the most (and least) clicks out of their multi-format ads:

  • Rich media – sports (highest); law and politics (lowest)
  • Video – society and celebrity (highest); shopping (lowest)
  • Mobile – law and politics (highest); personal finance (lowest)
  • Standard banner – law and politics (highest); automotive (lowest)

Real estate companies, on the other hand, should invest in rich media ads because of the 41.29% engagement rate this format gets. Standard banners get the most engagement (4.6%) from sports ads as well, while mobile best penetrates the audience of law and political parties at a 2.88% rate.Although it was said that many people don t spend that much time watching video ads, those who do are reportedly the most likely to buy the advertised good. Adweek stated that sports (86.26%), automotive (81.46), and alcohol (79.67%) brands would benefit greatly from video materials for the format s strong pull on these brands target markets.

Which-format-is-ahead-of-the-digital-marketing-race-

Basically, choosing the right format to publish your advertising and marketing materials on depends on the industry you belong in and the type of consumers you have. There s no harm in trying all platforms available today, as long as you carefully allot the right budget, attention, and strategy on your core formats and the supporting ones.

Join us on facebook
Open Access BPO Yesterday
Your #CRM is the bedrock of exceptional #CustomerExperiences and enduring customer relationships.

To ensure this foundation remains strong, consistent maintenance and timely updates are crucial for sustained success

Visit our blog to learn about the potential pitfalls of neglecting your CRM and understand how to keep it a powerful asset: https://buff.ly/oct6pIg

——————————
Delivering the best #CX requires a dedicated team committed to exceeding expectations and ensuring #CustomerSatisfaction at every touchpoint.

Let's connect and see how we can empower your customer relationships: https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO 4 days ago
It's easy to focus on tech skills and language when hiring #CustomerSupport staff.
But are we missing those other qualities that truly make a #CustomerExperience exceptional?

What hidden talents separate a good agent from a great one?

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗯𝘂𝘁 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 #𝗪𝗼𝘄𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝘁𝗼 #𝗕𝗿𝗮𝗻𝗱𝗟𝗼𝘆𝗮𝗹𝘁𝘆: https://buff.ly/QGNxaJG

——————————
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO 7 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗜𝗺𝗽𝗿𝗼𝘃 𝗳𝗼𝗿 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗧𝗲𝗮𝗺 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀

Open Access BPO Manila recently hosted 𝐈𝐦𝐩𝐫𝐨𝐯 𝐏𝐥𝐚𝐲 𝐋𝐚𝐛 on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities – qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 8 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 13 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟰 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗳𝗮𝗰𝗲: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing
Open Access BPO 14 days ago
The Holy Week is a time to renew our faith and find peace in reflection.

If you’re traveling to be with family or friends or venturing on a pilgrimage, do so with patience and caution.

Let's extend care not just to our loved ones but also to everyone we share the road with. May your journey be safe, and may this season bring you clarity and renewal.

#WeSpeakYourLanguage
#OABPOholidays #HolyWeek
#MahalNaAraw #HolyWeek2025