How can I use social media for lead generation?

OABPO Blog Team Published on May 20, 2014

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Who isn’t using Facebook to generate leads nowadays? Brands are wising up by taking their lead generation efforts to where they engage with their market the mostโ€”on social media sites. Join the crowd of successful marketers by applying Open Access BPO’s lead generating tips for social networks.

A Hubspot study revealed that 52% of all marketers have used Facebook to source leads in 2013. This proves that the biggest social network is still an effective tool for brand promotion and market engagement despite losing a bit of its appeal to emerging competitors in the social web.

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The study also establishes that most businesses are indeed turning to online tools not just to provide customer service but also to widen their consumer base. Another thing that could be inferred, however, is that not all social media marketers are successful in generating leads on Facebook or social media as a whole.

What happened to the 48% that were unable to source successful leads? Did their campaign fail, or did they refuse to include social media in their lead generating activities? Either way, those marketers could use the following tips to successfully source leads on social media:

1. Go visual

If your brand is engaged in social media marketing, then you should deliver your messages visually. This is what Hubspot suggested after their experiment showed that photo posts generate a 128% higher click-through rate and get 53% more Facebook Likes than videos and links.

2. Put links in captions

Of course, uploading attention-grabbing photos alone would be useless if the post doesn t come with a link back to your website. This can be extra effective now that Facebook has removed its clause that prohibits brands from including calls-to-actions in cover photo captions.

3. Tag pages

Tagging another Facebook Page gives you an opportunity to widen your reach. And new brand Pages can benefit from their company Page if it already has a solid following. It works this way: the new Page with fewer followers or Likers can tag a more popular Page, and that post becomes visible to the followers of the bigger Page, allowing the new one to introduce itself to the popular Page’s fans.

4. Conduct Q&As

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Question and answer sessions are becoming a popular way for brands to massively engage with their audience. To make the most out of this, include links to an article or study published on your website when trying to explain a complex answer to your fans. This gives the askers relevant resource and gives you a chance to convert visitors into customers.

5. Build forms

Use customizable parts of social networks to your advantage by building forms there. This way, you could collect contact information from interested customers without disrupting their social networking experience, which is a downside of redirecting them to an outside form.

There are many other ways to remove yourself from the 48% of marketers who have yet to harness the full potential of social media as a lead generating tool. Have you tried any of the tips listed above? Do you have methods of your own? Don t hesitate to share which among your strategies did and didn t work to shed light on successful online marketing among fellow marketers.

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Open Access BPO recently hosted an exclusive financial literacy webinar on May 22, 2025, specifically designed to equip its employees with essential knowledge for personal #FinancialSecurity.

The event, ๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—น๐—ฎ๐—ป ๐—•?: ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด, was organized in collaboration with @BDO Life and featured the financial organization's Senior Assistant VP, Edward Castro as guest lecturer.

The webinar centered on crucial aspects of #ProtectionPlanning, offering clear, actionable guidance on how to secure future financial stability. It explored a range of practical financial strategies, from traditional savings and investments to entrepreneurial ventures.

This initiative is a reflection of Open Access BPO's deep commitment to the overall well-being and financial stability of its workforce. This webinar is one of many planned employee engagement activities aimed to help our employees grow personally and professionally.

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Held in Barangay Eden, Toril District in Davao City's upland Toril District, employee volunteers planted 100 seedlings of the Philippine indigenous white Lauaan forest tree.

Partnering with the Department of Environment and Natural Resourcesโ€“Community Environment and Natural Resources Office (DENR-CENRO), this effort aids in the vital reforestation and rehabilitation of the Talomo-Lipadas Watershed, a crucial water source for Davao City.

๐˜—๐˜ญ๐˜ข๐˜ฏ๐˜ต ๐˜ช๐˜ต ๐˜๐˜ฐ๐˜ณ๐˜ธ๐˜ข๐˜ณ๐˜ฅ highlights Open Access BPO's deep corporate social responsibility, demonstrating a tangible commitment to environmental impact and fostering a sustainable community.

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It's easy to assume that dips in your #CustomerService team's #productivity is because of laziness.

But be extra observant, because it could be an indication of a deeper concern: ๐—ฐ๐—ต๐—ฟ๐—ผ๐—ป๐—ถ๐—ฐ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐—ฏ๐˜‚๐—ฟ๐—ป๐—ผ๐˜‚๐˜.

๐—•๐˜‚๐—ฟ๐—ป๐—ผ๐˜‚๐˜ ๐—ฐ๐—ฎ๐—ป ๐—น๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ผ:
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Here are indications that your #CustomerSupport agents are burning out (and some team management tips for handling them!): https://buff.ly/UGegOw8

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Open Access BPO 2 days ago
Night shift work inherently presents unique hurdles for #CallCenter agents, primarily through the disruption of natural sleep cycles.

This impact on their well-being can be substantial.

Here's how to foster a more supportive environment for your night shift team: https://buff.ly/SbBAZ1R

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Learn how ensure employee satisfaction with programs and opportunities for our teams to grow and thrive: https://buff.ly/3yaDcXW

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Delivering exceptional #CustomerExperience starts with a passionate, unified team.
But if your #CallCenter agents are struggling with poor team dynamics and a lack of teamwork, it's time to intervene.

To supercharge employee engagement in your #ContactCenter, consider these powerful coaching strategies: https://buff.ly/w89ehB3

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How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

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We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
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