How to make the most of positive customer reviews

OABPO Blog Team Published on October 27, 2014

There are many reasons why soliciting feedback from customers, either personally or through your outsourced call center in the Philippines, can help your business. Customer feedback can reveal your weak and strong areas. This knowledge can then guide your product development and training efforts. Actively seeking for suggestions is also a sign that you value the opinions of your customers.

When you receive negative reviews, you are expected to address your customers concerns in order to retain support. But how about when you get positive feedback? How can you capitalize on the good reviews and make sure that they give you tangible benefits?

Maximizing the benefits of positive feedback

happy woman in glasses with open laptop

Positive reviews from customers are promising assets that you shouldn t take for granted. The key is to transform these comments into income-generating tools for your brand. This takes more than just publishing random quotes of satisfied customers; you need to filter customer feedback and present narratives that can magnetize more support.

Study your customer survey results and focus on statistics that emphasize your edge over your competition. Share figures on how many customers are willing to suggest your brand to their circles; this gives your audience an idea about how satisfied your customers are.

As much as possible, publish reviews that appeal to the human senses. Instead of placing a quote that says, Your food was great, prioritize the review that says Your rib eye steak was mouth-watering and full of flavor. It s perfectly cooked that it felt like the meat melted in my mouth. The sweet potatoes covered in creamy gravy perfectly complimented the beef s saltiness. The easier it is for customers to imagine the feedback, the higher the chances of them being convinced by it.

Going beyond publishing reviews

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It’s not enough that you just publish positive reviews; you need to take advantage of the opportunities these reviews give you and make changes in your business based on public demand. If your customers like the fact that they can order through electronic devices like tablets, then you need to think of new ways to further improve their digital ordering experience. If they are impressed with your early bird or bulk purchasing promos, then you need to offer more discount options that they can choose from.

The positive feedback you gain must let you make product or service enhancements that your customers will truly appreciate.

If you gain recognition from a reputable source or a popularity award from an online poll, leverage it. Announce this across multiple social platforms, including your website and social media accounts. Customers will definitely be convinced by the endorsement if they see that it comes from an objective and credible source.

In order to stand out in a competitive market, you must be able to identify which features of your business can lead you to success. This can only be done if you take time to listen to what your customers have to say about you. What you do after learning about your strengths will be your step towards expanding your marketing reach and gaining new customers.

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Open Access BPO 10 days ago
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Open Access BPO 14 days ago
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The success of our team is our top priority, and that dedication is reflected in the results we deliver for our clients.
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Open Access BPO 17 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗡𝗲𝘄 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲

Multilingual call center 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 has launched its largest employee wellness program, 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.

The three-month program was launched July 30 at the company's Robinsons Summit Center HQ in Makati, with a live stream to its Davao and work-from-home teams. According to Senior Director Nate Martinez, SHIFT focuses on a holistic approach to fitness and nutrition to promote lasting lifestyle changes.

The initiative, which stands for 𝐒𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝐇𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝐈𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝐅𝗶𝘁𝗻𝗲𝘀𝘀 𝐓𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, aims to help employees in the business process outsourcing (BPO) industry build healthier, sustainable habits.

Company Nurse Princess Ann Louisse Pascual provided a detailed overview of the program, emphasizing its goal of long-term wellness rather than just short-term fitness goals. Nurse Supervisor Shania Semper also highlighted the importance of health and wellness within the BPO industry.

The company anticipates this investment in wellness will lead to a more productive, engaged, and healthier workforce.

This initiative is a testament to the company's commitment to building a supportive, people-first culture, with the goal of fostering improved employee well-being, morale, and overall performance.

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Open Access BPO 17 days ago
Excellent #CustomerService is built on #EmployeeSatisfaction.

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