Mobile e-commerce sales dominate Black Friday revenues

OABPO Blog Team Published on December 2, 2013

ecommerce-
It looks like those who predicted about e-commerce sales’ Black Friday dominance were right. The total revenues from America’s biggest holiday sale comprised largely of purchases done through mobile devices.

Last year’s total online revenues grew 20% this year, making the average order value of 800 online retailers $135.27, as stated in an IBM real-time report for November 29. Here are other key findings of the report:

The majority of Internet traffic came from mobile phones

ecommerce

Out of the total Internet traffic that day, 39.7% came from handheld electronic devices. The 34% hike from last year’s rate proves that mobile shopping in America is continuously surging. Mobile sales also showed strength, as it made up 21.8% of the overall online sales, a rate that is almost 43% higher than the year-over-year figure.

Smartphones vs. tablets

Smartphones emerged as the browsing device of choice; 24.9% of all online traffic came from smartphones, while only 14.2% came from tablets. However, online sales accumulated by tablet users contributed 14.4% of the overall total, and it’s twice as much as the amount generated by smartphone users, which is only 7.2% of the total. The average amount tablet users spent per order is $132.75, while smartphone users spent $115.63 on average, a rate 15% smaller than that of tablet sales.

Apple users are big online shoppers

Smartphones running iOS spent $127.92 per order while Android users spent $105.20 on average. Apple fans also contributed 28.2% of the total traffic, a rate that is much higher compared to 11.4% from Android phones. iOS further showed dominance by making up 18.1% of all e-commerce sales, which is almost six times Android’s 3.5%.

Pinterest is the social shopping network

Shoppers from Pinterest spent 77% more than those referred from Facebook who spent an average of $52.30 per order. The amount is almost half of the $92.51 average spending that Pinners made on Black Friday 2013.

Open Access BPO can help boost your online sales through the e-commerce solutions we offer. Know more about us on Google+.

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Open Access BPO recently hosted an exclusive financial literacy webinar on May 22, 2025, specifically designed to equip its employees with essential knowledge for personal #FinancialSecurity.

The event, ๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—น๐—ฎ๐—ป ๐—•?: ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด, was organized in collaboration with @BDO Life and featured the financial organization's Senior Assistant VP, Edward Castro as guest lecturer.

The webinar centered on crucial aspects of #ProtectionPlanning, offering clear, actionable guidance on how to secure future financial stability. It explored a range of practical financial strategies, from traditional savings and investments to entrepreneurial ventures.

This initiative is a reflection of Open Access BPO's deep commitment to the overall well-being and financial stability of its workforce. This webinar is one of many planned employee engagement activities aimed to help our employees grow personally and professionally.

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Held in Barangay Eden, Toril District in Davao City's upland Toril District, employee volunteers planted 100 seedlings of the Philippine indigenous white Lauaan forest tree.

Partnering with the Department of Environment and Natural Resourcesโ€“Community Environment and Natural Resources Office (DENR-CENRO), this effort aids in the vital reforestation and rehabilitation of the Talomo-Lipadas Watershed, a crucial water source for Davao City.

๐˜—๐˜ญ๐˜ข๐˜ฏ๐˜ต ๐˜ช๐˜ต ๐˜๐˜ฐ๐˜ณ๐˜ธ๐˜ข๐˜ณ๐˜ฅ highlights Open Access BPO's deep corporate social responsibility, demonstrating a tangible commitment to environmental impact and fostering a sustainable community.

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It's easy to assume that dips in your #CustomerService team's #productivity is because of laziness.

But be extra observant, because it could be an indication of a deeper concern: ๐—ฐ๐—ต๐—ฟ๐—ผ๐—ป๐—ถ๐—ฐ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐—ฏ๐˜‚๐—ฟ๐—ป๐—ผ๐˜‚๐˜.

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Night shift work inherently presents unique hurdles for #CallCenter agents, primarily through the disruption of natural sleep cycles.

This impact on their well-being can be substantial.

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Delivering exceptional #CustomerExperience starts with a passionate, unified team.
But if your #CallCenter agents are struggling with poor team dynamics and a lack of teamwork, it's time to intervene.

To supercharge employee engagement in your #ContactCenter, consider these powerful coaching strategies: https://buff.ly/w89ehB3

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The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

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