Mobile e-commerce sales dominate Black Friday revenues

OABPO Blog Team Published on December 2, 2013

ecommerce-
It looks like those who predicted about e-commerce sales’ Black Friday dominance were right. The total revenues from America’s biggest holiday sale comprised largely of purchases done through mobile devices.

Last year’s total online revenues grew 20% this year, making the average order value of 800 online retailers $135.27, as stated in an IBM real-time report for November 29. Here are other key findings of the report:

The majority of Internet traffic came from mobile phones

ecommerce

Out of the total Internet traffic that day, 39.7% came from handheld electronic devices. The 34% hike from last year’s rate proves that mobile shopping in America is continuously surging. Mobile sales also showed strength, as it made up 21.8% of the overall online sales, a rate that is almost 43% higher than the year-over-year figure.

Smartphones vs. tablets

Smartphones emerged as the browsing device of choice; 24.9% of all online traffic came from smartphones, while only 14.2% came from tablets. However, online sales accumulated by tablet users contributed 14.4% of the overall total, and it’s twice as much as the amount generated by smartphone users, which is only 7.2% of the total. The average amount tablet users spent per order is $132.75, while smartphone users spent $115.63 on average, a rate 15% smaller than that of tablet sales.

Apple users are big online shoppers

Smartphones running iOS spent $127.92 per order while Android users spent $105.20 on average. Apple fans also contributed 28.2% of the total traffic, a rate that is much higher compared to 11.4% from Android phones. iOS further showed dominance by making up 18.1% of all e-commerce sales, which is almost six times Android’s 3.5%.

Pinterest is the social shopping network

Shoppers from Pinterest spent 77% more than those referred from Facebook who spent an average of $52.30 per order. The amount is almost half of the $92.51 average spending that Pinners made on Black Friday 2013.

Open Access BPO can help boost your online sales through the e-commerce solutions we offer. Know more about us on Google+.

Join us on facebook
Open Access BPO 19 hours ago
Knowing what influences customer expectations is the first step to improving your relationship with your customers.

Here are 7 things that can guide you: https://buff.ly/3tfzni4

----------
Cultivate your customer relationships with our smart business solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX
#CSat #CustomerSupport
Open Access BPO 22 hours ago
The right choice of words (and tone) can calm down and bring conversations to a better outcome...even if it's with an update customer.

Here are 5 statements #CustomerSupport agents need to tell irate callers: https://buff.ly/3PtRYOG

----------
For #outsourcing services that build and maintain strong customer relationships: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX
Open Access BPO Yesterday
#SocialMedia has become the hub where consumers freely share their opinions, chat about brands, and express their thoughts on products.

That's why you need to provide memorable #CustomerSupport on these platforms at the speed of now:

Discover the 5 essential components of a strong social media #CX strategy here: https://buff.ly/3PC7dFg

----------
Give your brand a CX boost on the social web!

Upgrade your #CustomerService today:
OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerSatisfaction
#RepManagemenet
Open Access BPO Yesterday
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/46t8p4u

----------
Let's turn mishaps into opportunities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO 2 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3rrfwM6

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport.
Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO 2 days ago
You're correct if you believe that making customers happy has become more challenging in recent decades.

Here are five reasons why it's become a tougher task: https://buff.ly/48qkQQt

----------
Start improving your customer retention and brand loyalty: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CX #CustomerExperience
Open Access BPO