Technologists, beware of this online marketing myth

Faith Ocampo Published on October 27, 2015

worried-man-biting-fingernails
In the age of this colossal digital takeover, marketing has become the go-to solution of technologists turned entrepreneurs. Bad product? Endorse it better. No distinguishing features? Shock the crowd with a witty marketing tactics. Irrelevant inventions? Sure, there s an online strategy for that.

Although online advertising is a prerequisite of successful sales, it is, at the same time, a trap. After all, information overload has almost perfectly disguised itself as the new marketing trend. Even the most seasoned business professionals aren t immune to the appeal of digital marketing. For every loophole, it’s this very strategy that acts as the band-aid solution.

And so everyone is quick to jump into this bandwagon, but it’s also crucial that you don’t, especially for the wrong reasons.

The power of online marketing

businessman-pushing-virtual-button-on-digital-marketing

The late 1990s, the period where computers were becoming more and more mainstream, opened the path to digital advertising. It wasn t until the early 2000s, however, that this new concept in the advertising field generated an undeniable fanfare. Since then, it forever changed the focus of brands and customers alike.

Needless to say, this game-changing trend emerged as a global force that shook the foundations of traditional advertising while still espousing the same business goals. Marketing activities such as search engine optimization, content marketing, ecommerce, and influencer advertising all aim to build reputation, increase sales, and reach more consumers across all available digital platforms.

Indeed, digital marketing drives billions upon billions of dollars into corporations doorsteps. So, why do we need to second-guess ourselves when it comes to online advertising?

Are we relying too much on marketing?

problematic-female-business-executive-looking-at-laptop

Business consultant Carol Roth drives this point home: “Everything is marketing, but marketing is not everything.” Let s break down this statement piece by piece.

Everything related to your business—your employees, communication materials, customer service, even the clothes you wear and how your office looks—impacts the way people form impressions about you. These things that customers see from the surface can make or break your ability to create a brand buzz and attract new customers.

But marketing is not everything.

It can’t make up for your products’ shortfalls or your team’s lack of commitment to good service. Your digital marketing strategies are only as effective as the performance of the products and services that you offer. Your company branding is only as impressive as the internal practices and values that your organization subscribes to. These can drive success in the beginning, but lack of consistency and failing to deliver upon your promises are things that online marketing, or any form of advertising, can’t save in the longer run.

No one can deny the vital role of marketing especially in this era of technology-driven purchases. In the same way that consistency must support your advertising tactics, taking marketing out of the equation can also cause your business to fall apart. But if you re too quick to rely on marketing as a cure-for-all, you re only setting yourself up for failure. Remember, balance is still key.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 6 days ago
Driving excellent #CustomerExperience hinges on the diverse perspectives within your team.

Cultivating a culturally competent environment not only enriches your workforce but directly translates to superior service for a global customer base.

Join us as we discuss how #diversity elevates #CX!
Dive deeper into our insights and share your thoughts: https://buff.ly/fqcGUQK

——————————
Partner with a team that values and leverages diversity for outstanding results.

Contact us today to discuss your outsourcing needs: https://buff.ly/fNfWbTE

#WeSpeakYourLanguage
#CulturalDiversity #EmployeeManagement
#DiversityManagement #CustomerSuccess
Open Access BPO 6 days ago
Getting a bad performance review can be tough, but it doesn't have to be the end of the world.

In fact, it can be an opportunity to learn and grow, and to come back stronger than ever.

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐚 𝐛𝐚𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐫𝐞𝐯𝐢𝐞𝐰 𝐜𝐚𝐧 𝐛𝐞 𝐭𝐨𝐮𝐠𝐡, 𝐛𝐮𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝.

𝐈𝐧 𝐟𝐚𝐜𝐭, 𝐢𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐚𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰, 𝐚𝐧𝐝 𝐭𝐨 𝐜𝐨𝐦𝐞 𝐛𝐚𝐜𝐤 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.

Read our blog post right now: https://buff.ly/hiAUi78
And let's explore:
• the importance of recovering from a bad performance review;
• the causes of performance failures; and
• how to determine the best course of action to address these challenges

——————————
Find out how Open Access BPO's 24/7 multichannel services (in 30+ languages) can upgrade your #CX, strengthen brand loyalty, and drive business growth: https://buff.ly/cltoadZ

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CustomerExperience #CSat
Open Access BPO 9 days ago
Open Access BPO's recent 𝐏𝐫𝐢𝐝𝐞 𝐖𝐞𝐞𝐤 𝟐𝟎𝟐𝟓 showcased our unwavering commitment to #diversity, #equity, and #inclusion. This inaugural event united our teams in Makati and Davao to celebrate the LGBTQIA+ community and support meaningful causes.

𝘙𝘦𝘢𝘥 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘧𝘶𝘯 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘰𝘶𝘵𝘳𝘦𝘢𝘤𝘩 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦 𝘣𝘰𝘳𝘯𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘪𝘯𝘢𝘶𝘨𝘶𝘳𝘢𝘭 𝘸𝘦𝘦𝘬-𝘭𝘰𝘯𝘨 𝘗𝘳𝘪𝘥𝘦 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘪𝘰𝘯: https://buff.ly/nmRUrVg

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 23 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗦𝗛𝗜𝗙𝗧 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗳𝗼𝗿 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀

Multilingual call center Open Access BPO announced the official launch of 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork
Open Access BPO 27 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

——————————
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 37 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion