Technologists, beware of this online marketing myth

Faith Ocampo Published on October 27, 2015

worried-man-biting-fingernails
In the age of this colossal digital takeover, marketing has become the go-to solution of technologists turned entrepreneurs. Bad product? Endorse it better. No distinguishing features? Shock the crowd with a witty marketing tactics. Irrelevant inventions? Sure, there s an online strategy for that.

Although online advertising is a prerequisite of successful sales, it is, at the same time, a trap. After all, information overload has almost perfectly disguised itself as the new marketing trend. Even the most seasoned business professionals aren t immune to the appeal of digital marketing. For every loophole, it’s this very strategy that acts as the band-aid solution.

And so everyone is quick to jump into this bandwagon, but it’s also crucial that you don’t, especially for the wrong reasons.

The power of online marketing

businessman-pushing-virtual-button-on-digital-marketing

The late 1990s, the period where computers were becoming more and more mainstream, opened the path to digital advertising. It wasn t until the early 2000s, however, that this new concept in the advertising field generated an undeniable fanfare. Since then, it forever changed the focus of brands and customers alike.

Needless to say, this game-changing trend emerged as a global force that shook the foundations of traditional advertising while still espousing the same business goals. Marketing activities such as search engine optimization, content marketing, ecommerce, and influencer advertising all aim to build reputation, increase sales, and reach more consumers across all available digital platforms.

Indeed, digital marketing drives billions upon billions of dollars into corporations doorsteps. So, why do we need to second-guess ourselves when it comes to online advertising?

Are we relying too much on marketing?

problematic-female-business-executive-looking-at-laptop

Business consultant Carol Roth drives this point home: “Everything is marketing, but marketing is not everything.” Let s break down this statement piece by piece.

Everything related to your business—your employees, communication materials, customer service, even the clothes you wear and how your office looks—impacts the way people form impressions about you. These things that customers see from the surface can make or break your ability to create a brand buzz and attract new customers.

But marketing is not everything.

It can’t make up for your products’ shortfalls or your team’s lack of commitment to good service. Your digital marketing strategies are only as effective as the performance of the products and services that you offer. Your company branding is only as impressive as the internal practices and values that your organization subscribes to. These can drive success in the beginning, but lack of consistency and failing to deliver upon your promises are things that online marketing, or any form of advertising, can’t save in the longer run.

No one can deny the vital role of marketing especially in this era of technology-driven purchases. In the same way that consistency must support your advertising tactics, taking marketing out of the equation can also cause your business to fall apart. But if you re too quick to rely on marketing as a cure-for-all, you re only setting yourself up for failure. Remember, balance is still key.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 4 days ago
With multilingual support comes multiple business growth opportunities.
The best way to get aboard the globalization train is to partner with a multilingual #CallCenter: https://buff.ly/3VLIouJ

----------
Open Access BPO's services support over 30 languages and 24/7 coverage for global business.

Contact us today: https://buff.ly/3VLG2fp

#WeSpeakYourLanguage
#MultilingualCallCenter
Open Access BPO 4 days ago
𝗦𝗺𝗮𝗹𝗹 𝗴𝗲𝘀𝘁𝘂𝗿𝗲𝘀, 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗰𝗲𝗻𝘁𝗲𝗿!

Every interaction in #CustomerService matters! From tiny details to grand gestures, your #CallCenter agents can make a difference.

We've compiled 10 easy-to-implement gestures to strengthen customer relationships: https://buff.ly/4exoUSi

----------
Want to elevate your #CustomerExperience even further?

Outsource to Open Access BPO, your trusted 24/7 multilingual partner!
𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐭𝐨𝐝𝐚𝐲: https://buff.ly/3VM9hin

#WeSpeakYourLanguage
#outsourcing #CX #CSat
#CustomerSatisfaction
Open Access BPO 4 days ago
𝗦𝗺𝗮𝗹𝗹 𝗴𝗲𝘀𝘁𝘂𝗿𝗲𝘀, 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗰𝗲𝗻𝘁𝗲𝗿!

Every interaction in #CustomerService matters! From tiny details to grand gestures, your #CallCenter agents can make a difference.

We've compiled 10 easy-to-implement gestures to strengthen customer relationships: https://buff.ly/3z9tfe0

----------
Want to elevate your #CustomerExperience even further?

Outsource to Open Access BPO, your trusted 24/7 multilingual partner!
𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐭𝐨𝐝𝐚𝐲: https://buff.ly/4b9srmE

#WeSpeakYourLanguage
#outsourcing #CX #CSat
#CustomerSatisfaction
Open Access BPO 5 days ago
𝗙𝗮𝗶𝗹𝗶𝗻𝗴 𝘁𝗼 𝗻𝘂𝗿𝘁𝘂𝗿𝗲 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝘀 𝗮 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗺𝗶𝘀𝘀𝘁𝗲𝗽 𝗳𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀.

Focusing solely on acquiring new customers can lead to missed sales opportunities from your established base.

Here are the 4 types of high-value customers (and some tips to help you cultivate better relationships with them): https://buff.ly/4bcP8q2

----------
Language barriers costing you customers?
Elevate your #CustomerExperience with 24/7 multilingual support.

Let's set up yours today. Contact us now: https://buff.ly/3KPukKu

#WeSpeakYourLanguage
#CustomerService #CX
#CSat #CustomerSupport
#CustomerSatisfaction
Open Access BPO 5 days ago
Customers trust agents who sound confident, knowledgeable, and clear.

Empower your #CustomerExperience team to deliver exceptional service by AVOIDING these overused expressions: https://buff.ly/3XrJ9KH

----------
For exceptional #CustomerSupport delivered by a trusted #CX expert, contact us today: https://buff.ly/3Vpu4Hb

#WeSpeakYourLanguage
#CustomerService #CSAT
#outsourcing #CustomerSatisfaction
Open Access BPO 6 days ago
While #CustomerExperience is often a top priority, employee satisfaction can sometimes be overlooked.

However, happy employees are essential for delivering exceptional service and building #CustomerLoyalty.

Ready to unlock the power of employee satisfaction for your business? Get started with our blog post: https://buff.ly/3VEBUxV

----------
An empowered workforce leads to revolutionary #CustomerSupport.
Outsource to us now and let our team upgrade your #CX: https://buff.ly/3KHestt

#WeSpeakYourLanguage
#EmployeeManagement #EmployeeEngagement
#CompanyCulture #WorkLifeBalance
#EmployeeExperience
Open Access BPO