What makes people follow a brand’s social media account?

OABPO Blog Team Published on July 4, 2014

female-using-social-media-sites--Open-Access-BPO
What brings people to the social networking page of their favorite brands? More importantly, how does a digital connection affect their consumer behaviors? Open Access BPO, a leading provider of Philippine call center services, presents dissected reasons behind a consumer’s decision to follow brands online.

Brands that maintain a social media presence as an alternate or supporting channel for their call center services thrive on the popularity of their name online. If customers have no idea how to reach them on the Internet, taking the customer service initiative to a social network would turn out useless because, obviously, there’d be no one to assist and serve on this platform.

Knowing what lures people in and what makes them stay is the first step towards executing an effective social media campaign, be it for customer service or marketing. So, what baits do you have that consumers would likely bite?

Deals are always inviting

hands-holding-internet-devices-smartphones-laptops--Open-Access-BPO

An infographic published on Get Satisfaction’s blog said that special offers and deals are the main reason people Like a Facebook Brand Page or follow a business account on Twitter. On Facebook, 36.9% of a typical brand’s Likers probably joined its Page because of the deals offered there. This is also the case for almost half, or 43.5%, of a brand’s Twitter followers.

Moreover, a large percent of a following (32.9% on Facebook, 23.5% on Twitter) had already done business with the brand before joining its social media page, while others (18.9% on Facebook, 22.7% on Twitter) did so because of the interesting or entertaining content the page posts. Surprisingly, getting product assistance and news is the least inviting reason people follow business pages.

What happens after?

Let’s say your Facebook Page has enough followers. What should you do with them now? It’s unlikely that they all have technical concerns that your representatives would answer round-the-clock, so the types of interaction you’d likely have there are marketing-related, particularly these:

โ€ข Considers your brand when buying products of the same kind
This is what both Twitter (47.7%) and Facebook (40.9%) followers would usually do, but less than 25% said that they would always consider the brand.

social-media-conversations-engagements-word-balloons

โ€ข Buys your product or service
Again, those on Twitter (45.8%) have a higher chance of buying from you than those who follow your Facebook (42.8%) Page.

โ€ข Recommends your brand to others
However, Facebook Likers (39.1%) are more likely to recommend your brand than Twitter followers (36.8%).

How can you engage with them then? Since the majority of your online following followed you for the promos and deals you offer, it s best to hold contests to get active followers. The same Get Satisfaction research said that this is the most effective customer engagement activity, with 70% of consumers saying that they participate in brand-sponsored sweepstakes.

A sweeping 97% further claimed that an online experience has influenced them to either buy or avoid product, which only fortifies the idea that when conducting customer service or marketing activities online, it pays to know your market’s pulse in order to win their loyalty.

Join us on facebook
Open Access BPO 7 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ž๐—ถ๐—ฐ๐—ธ๐˜€ ๐—ข๐—ณ๐—ณ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible
Open Access BPO 11 days ago
We're stepping into the future.

The next chapter of Open Access BPO is almost here.

Be part of it.
Open Access BPO 14 days ago
Over the years, you've known us as a trusted BPO partner. Now, we're stepping into the next chapter, just beneath the surface.

Fresh, thoughtful, and ready for what's ahead.

Be there to see whatโ€™s next.
Open Access BPO 48 days ago
For global businesses, #outsourcing has evolved beyond a cost-saving measure into a strategic pillar for building true business resilience.

๐—” ๐—ฟ๐—ฒ๐˜€๐—ถ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ผ๐˜ ๐—ผ๐—ป๐—น๐˜† ๐˜„๐—ฒ๐—ฎ๐˜๐—ต๐—ฒ๐—ฟ๐˜€ ๐—ฑ๐—ถ๐˜€๐—ฟ๐˜‚๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฏ๐˜‚๐˜ ๐—ฎ๐—น๐˜€๐—ผ ๐—ฎ๐—ฑ๐—ฎ๐—ฝ๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—บ๐—ฒ๐—ฟ๐—ด๐—ฒ๐˜€ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ.

โ“ How do you future-proof your business in an unpredictable market?
โ“ What is your approach to building a business that is built to last in an unpredictable market?

Learn more about creating an unbreakable business model, continue the conversation with us over at: https://buff.ly/N4b8hOD

________________________________
Brands trust Open Access BPO in building resilience, with our customized solutions and a diverse, multilingual workforce that strengthens their operations.

Don't wait for the next market shiftโ€”connect with us now to start building your unbreakable business:
https://buff.ly/rWaK05N

#WeSpeakYourLanguage
#PhilippineCallCenters #BusinessContinuity
#BusinessResilience #StrategicOutsourcing
#B2B #FutureProofing #BusinessAgility