How social media marketing can help you retain customers

OABPO Blog Team Published on November 19, 2013

social-media-marketing
Marketing experts the world over have held for quite some time that customer retention is arguablyย more important than finding and making new customers. Since social media marketing is influential in boosting customer loyalty, venturing into this virtually free, interactive, and digital form of promoting your goods might just be the solution if you’re having a hard time maintaining a consumer base.

The customer service connection

Customer service is seen as one way to retain customers, but you might be surprised to know that modern customer service relies on social media to achieve an added function, which is customer retention.

Customer service representatives now go beyond traditional means of letting the public reach them. Today, people can bring concerns to the Facebook and Twitter accounts of a brand, as companies are stationing representatives on these platforms aside from the ones they put on the phone lines. Why? It’s because recent trends reveal that the public wants various ways of contacting a company, and social media is the channel they find most convenient. The trends also show that for most people, having multiple contacting channels, including social media, defines good customer service, which is a determining factor for them to keep coming back to a brand.

In essence, just by having social media on your list of customer-to-business communication channels, you already market your company as a reliable and reachable brand.

Social media marketing as your core

social-media-marketing-chat-icons

Even if integrating social media with customer service lures consumers to your products and services, you still shouldn’t abandon traditional marketing strategies. Customer service should only be a single marketing tool within your overall online marketing strategy.

Social networking helps you stay informed not just about the behavior of your market, but also about the development of the industry you’re in. Sites like LinkedIn let you to collaborate with professionals in your field, stay updated about competition, and find qualified possible colleagues. From the information you can gather from social media, you can construct effective marketing plans.

Above its network-building powers, however, social media creates your business reputation. On Facebook, the number of ‘Likes’ you have on your brand’s page can impact the number of potential sales you can make. Facebook users wouldn t likely join your page if they’re not interested in your product, right? Moreover, you can be positive that your “Likers” are qualified leads.

Another trend to note is that social networks can dictate consumer behavior and influence purchasing decisions. Top social networks sway the most shoppers into spending, and they shell out 20% to 40% more money on social media than they do on other Internet marketing platforms.

With how social media marketing is navigating sales trends, it might be the next major marketing avenue. Knowing how the platform works can give you an advantage against your competitors, build your brand’s image, monitor your market, and keep your consumers loyal. The best part about this is that it is virtually free.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ฆ๐—›๐—œ๐—™๐—ง ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€

Multilingual call center Open Access BPO announced the official launch of ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

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Open Access BPO 5 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

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Open Access BPO 15 days ago
The world is getting smaller, and your customers come from all corners of it!
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Open Access BPO 15 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

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Open Access BPO 15 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
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Open Access BPO 16 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

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