7 Content marketing tips for contact centers

Faith Ocampo Published on February 13, 2017

designer thinking deeply by computer in dark room

Content marketing can help call centers raise brand awareness, establish a credible image, and build new connections with prospective clients.

Delivering high-quality content for your target audience must be one of your digital marketing goals. This is especially critical for B2B firms like call centers. Great content can give your organization a competitive edge and allow you to outshine your competitors.
Here are seven tips on how you can improve your content strategy and generate more leads for your contact center.

1. Build a content-focused website.

web designer drinking coffee working on website on computer

In a digital world, your website serves as the primary representation of your brand. As such, it should highlight your most important contentโ€”whether it’s text, images, or videos. When prospective clients look you up online, they should be encouraged to read and explore your website.

To do this, you should opt for a clean and organized web design. Also, consider your site’s loading time, ease of navigation, and functionality. Every feature you incorporate should work well, and all information on the site must be easy to locate. All these factors contribute to a hassle-free browsing experience.

 

2. Infographics work.

Infographics combine several elementsโ€”graphics, data, and insightsโ€”into one attention-grabbing and compelling piece of content. In fact, image-based posts generate 600 times more engagement on social media than text-only messages. This makes infographics a powerful tool for B2B marketing.

As part of their content strategy, call centers may create infographics to present industry-related facts and figures or provide customer support tips to brands. Just make sure that all the data you used are accurate and research-based.

 

3. Be active on LinkedIn.

smiling businessman working on laptop in office by window

When it comes to networking with our fellow business professionals, no platform can beat LinkedIn. With more than 460 million users, this social network can help you find and engage with prospective clients. By participating in discussions and posting blog articles on this platform, you can spread brand awareness and build connections with your target audience.

However, don’t rely on LinkedIn alone for your social media strategy. Stay active on other popular sites as well, such as Facebook and Twitter. Doing so will let you attract even more followers, which can also aid you in lead generation.

 

4. Tell captivating stories.

For sure, you and your call center agents have entertaining and insightful stories to tell, especially because you interact with customers regularly. They could be about an agent’s creative approach to solving an issue or a milestone your team has achieved. Bringing these stories to your target audience can help you generate plenty of attention and interest. Plus, storytelling as a content marketing tool allows you to build emotional bonds with your readers.

 

5. Create data-driven content.

businessman thinking deeply number charts overlay

In addition to stories and infographics, data-driven content also works well in B2B marketing. Examples of this are long-form articles, white papers, and case studies. Such content types allow call centers to demonstrate their expertise and know-how in the customer support field. Thus, integrating them into your content strategy will help you establish a credible reputation in the outsourcing market.

 

6. Make your resources downloadable.

To make sure that your content can be readily used and applied by your readers, they must be downloadable by anyone interested, and these are often your prospective clients. Some websites request for users’ names, email address, contact number, and organization first before letting them retrieve the online resource. This lets call centers gather additional information about those who have downloaded their content, allowing them to reconnect with interested parties later on.

 

7. Quantity and quality both matter.

colorful crumpled paper forming bright lightbulb

While most organizations tend to want to focus on the quality of their content, it’s also worth paying attention to the quantity of content you’re producing and publishing. Companies that blog around 16 or more times a week get five times more traffic than those that blog less than four times a month.

But of course, all your content must be of high quality, meaning they must be accurate, well-researched, and nicely written.

To sustain a content strategy that places equal weight on the quantity and quality of your posts, be sure to build a skilled marketing team composed of writers, SEO experts, web developers, and graphic designers.

 

Join us on facebook
Open Access BPO 4 days ago
#TeamOABPO Davao marked #CustomerServiceWeek with a full week of engaging and fun activities. The celebrations brought everyone together through friendly competitions, shared meals, and moments that recognized the people who deliver excellent support to our clients every day.

It was a meaningful way to show appreciation for the teams who help us build lasting partnerships and deliver dependable customer experiences.

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#CSWeek #WeAreOABPO
Open Access BPO 5 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ผ๐—ป ๐—–๐—ฆ ๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ:
๐—–๐—ฒ๐—น๐—ฒ๐—ฏ๐—ฟ๐—ฎ๐˜๐—ถ๐—ป๐—ด #TeamOABPO, ๐—ข๐˜‚๐—ฟ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ฑ๐—ฎ๐˜† ๐—›๐—ฒ๐—ฟ๐—ผ๐—ฒ๐˜€

We recently wrapped up another awesome #CSWeek filled with fun activities, laughter, and appreciation for our amazing #CustomerService teams!

From games and challenges to team bonding and well-deserved treats, the week was all about celebrating the people who make Open Access BPO shine every single day.

At the heart of everything we do is our people. Our success comes from their dedication, passion, and commitment to providing world-class service. That's why we're proud to be an employee-first company, where hard work is recognized, and everyone's contribution truly matters.

We had a blast celebrating our #CustomerServiceWeek champions, and we're already looking forward to making CS Week 2026 even bigger and better!

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#WeAreOABPO
Open Access BPO 13 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ž๐—ถ๐—ฐ๐—ธ๐˜€ ๐—ข๐—ณ๐—ณ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible
Open Access BPO 17 days ago
We're stepping into the future.

The next chapter of Open Access BPO is almost here.

Be part of it.