Using Big Data to Measure and Drive Up Employee Engagement

Faith Ocampo Published on July 11, 2017 Last updated on October 15, 2020

Over the last years, as outsourcing managers have begun to realize the value of their people, employee engagement emerged as a big topic in business.

customer support agent looking worried at call center team leader

But even if we keep talking about staff engagement and employee satisfaction, many organizations still fail to keep their best talents working for them. In fact, in the US, it’s estimated that only 32% of employees in the US are engagedโ€”meaning they’re involved and enthusiastic in the workplace.

Worldwide statistics is even more dismal, with only 13% of workers happy with their jobs.

Where exactly are we failing?

We can bet it’s because most leaders don’t truly understand their employees. Most companies place so much importance on how they’re perceived by customers. But the trade-off is forgetting that what employees think about them is just as, if not more, crucial.

How can big data help?

Data has already established its importance in solving business problems, improving customer service, and transforming companies’ product development. In terms of customer experience, brands turn to data to discover insights on people’s purchasing habits, past interactions, online browsing habits, and many other bits of information.

What’s stopping us from applying the same method to employee engagement?

Human resource is often considered more of a subjective, fluid, and personal process. In short, many think it’s impossible to quantify. But workforce-related information can help us understand employee behavior and organizational culture.

Conducting employee surveys

virtual recruitment employee group around lightbulb idea under hand

Determine what motivates or inspires employees, what discourages them, and what they care or don’t care about. Even the act of conducting a survey sends a message that you care about what employees feel and think. This is a good first step in gaining their trust and establishing understanding.

Through a survey, ask your employees what they feel about the organization. Include questions like:

  • Do you feel proud to be part of this company?
  • Do you feel involved in the company’s decision making?
  • Do you feel connected to your colleagues and manager?

Most importantly, give them the opportunity to voice out their concerns and provide feedback.

Without good analysis, data has no value at all.

Don’t stop once you’ve crunched the numbers. What does it mean if 70% of your people don’t feel proud of being a part of your company? Strive to find out why. Go deeper by conducting focus groups or personal, one-on-one interviews.

But beyond all this, make sure to tie the data you’re collecting to your HR goals. Every bit of insight you uncover must help you reach your employee satisfaction targets and contribute positively to your decision making.

The data you collect from employees can help you craft a much more effective employee engagement plan. Use every insight to fine-tune your organizational culture according to employees’ feedback and suggestions. By listening to your employees, you can create an environment that empowers and inspires them.

As a call center with global locations, Open Access BPO is home to multicultural employees from different countries and cultures. Our employee engagement and development strategies are designed to ensure their well-being and empower their career growth. Learn more about our employee engagement strategies that refine their skills and boost support for our partners. Contact us today.

 

Read More

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 4 days ago
Driving excellent #CustomerExperience hinges on the diverse perspectives within your team.

Cultivating a culturally competent environment not only enriches your workforce but directly translates to superior service for a global customer base.

Join us as we discuss how #diversity elevates #CX!
Dive deeper into our insights and share your thoughts: https://buff.ly/fqcGUQK

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Partner with a team that values and leverages diversity for outstanding results.

Contact us today to discuss your outsourcing needs: https://buff.ly/fNfWbTE

#WeSpeakYourLanguage
#CulturalDiversity #EmployeeManagement
#DiversityManagement #CustomerSuccess
Open Access BPO 4 days ago
Getting a bad performance review can be tough, but it doesn't have to be the end of the world.

In fact, it can be an opportunity to learn and grow, and to come back stronger than ever.

๐†๐ž๐ญ๐ญ๐ข๐ง๐  ๐š ๐›๐š๐ ๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐ซ๐ž๐ฏ๐ข๐ž๐ฐ ๐œ๐š๐ง ๐›๐ž ๐ญ๐จ๐ฎ๐ ๐ก, ๐›๐ฎ๐ญ ๐ข๐ญ ๐๐จ๐ž๐ฌ๐ง'๐ญ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐›๐ž ๐ญ๐ก๐ž ๐ž๐ง๐ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฐ๐จ๐ซ๐ฅ๐.

๐ˆ๐ง ๐Ÿ๐š๐œ๐ญ, ๐ข๐ญ ๐œ๐š๐ง ๐›๐ž ๐š๐ง ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ญ๐จ ๐ฅ๐ž๐š๐ซ๐ง ๐š๐ง๐ ๐ ๐ซ๐จ๐ฐ, ๐š๐ง๐ ๐ญ๐จ ๐œ๐จ๐ฆ๐ž ๐›๐š๐œ๐ค ๐ฌ๐ญ๐ซ๐จ๐ง๐ ๐ž๐ซ ๐ญ๐ก๐š๐ง ๐ž๐ฏ๐ž๐ซ.

Read our blog post right now: https://buff.ly/hiAUi78
And let's explore:
โ€ข the importance of recovering from a bad performance review;
โ€ข the causes of performance failures; and
โ€ข how to determine the best course of action to address these challenges

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Find out how Open Access BPO's 24/7 multichannel services (in 30+ languages) can upgrade your #CX, strengthen brand loyalty, and drive business growth: https://buff.ly/cltoadZ

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CustomerExperience #CSat
Open Access BPO 7 days ago
Open Access BPO's recent ๐๐ซ๐ข๐๐ž ๐–๐ž๐ž๐ค ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ showcased our unwavering commitment to #diversity, #equity, and #inclusion. This inaugural event united our teams in Makati and Davao to celebrate the LGBTQIA+ community and support meaningful causes.

๐˜™๐˜ฆ๐˜ข๐˜ฅ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ถ๐˜ฏ ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ท๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ถ๐˜ต๐˜ณ๐˜ฆ๐˜ข๐˜ค๐˜ฉ ๐˜ช๐˜ฏ๐˜ช๐˜ต๐˜ช๐˜ข๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜ฃ๐˜ฐ๐˜ณ๐˜ฏ๐˜ฆ ๐˜ฐ๐˜ถ๐˜ต ๐˜ฐ๐˜ง ๐˜ฐ๐˜ถ๐˜ณ ๐˜ช๐˜ฏ๐˜ข๐˜ถ๐˜จ๐˜ถ๐˜ณ๐˜ข๐˜ญ ๐˜ธ๐˜ฆ๐˜ฆ๐˜ฌ-๐˜ญ๐˜ฐ๐˜ฏ๐˜จ ๐˜—๐˜ณ๐˜ช๐˜ฅ๐˜ฆ ๐˜ค๐˜ฆ๐˜ญ๐˜ฆ๐˜ฃ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ: https://buff.ly/nmRUrVg

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 21 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ฆ๐—›๐—œ๐—™๐—ง ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€

Multilingual call center Open Access BPO announced the official launch of ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork
Open Access BPO 25 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 35 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion