The importance of mapping topics for your business blog

OABPO Blog Team Published on November 25, 2014

The-importance-of-mapping-topics-for-your-business-blog--Open-Access-BPO--BPO-in-the-Philippines-bpo-services-in-the-philippines
We’ve established in a recent post that blogging is an ideal marketing strategy for businesses that aim to build a presence online by sharing content that is relevant to their target audience. There, we shared three steps that are fundamental to providers of business process outsourcing (BPO) services in the Philippines when choosing the right topics to write on their clients’ business blog.
Knowing your audience, identifying their needs, and defining your core message are essential in building your brand image and ultimately, a solid readership. Many bloggers, however, just tend to write about anything they feel like writing at the moment. While this approach is okay if you’re maintaining a personal brand, going ad hoc just won’t work for a brand that needs careful planning and a concrete roadmap for its publishing practices.
So what are the consequences of refusing to map out your blog topics?
 

•     Inconsistent writing

The-importance-of-mapping-topics-for-your-business-blog

Setting a voice and scheduling posts come with planning your blog topics. Without wise alignment of your core message and your actual blog entries, there will be inconsistencies not just in the tone but in the overall direction of your content marketing initiative. As a result, your blog posts won’t likely reflect the identity that your brand is trying to build.

 

•     Poor traffic and rankings

The-importance-of-mapping-topics-for-your-business-blog-

As a result of inconsistencies, your web traffic, subscriptions, and search engine optimization (SEO) rankings will suffer. You are essentially blogging to optimize your website for search engine visibility, so you could end up doing the opposite if you publish content that isn’t what your audience is looking for.

 

•     Low conversion rates

The-importance-of-mapping-topics-for-your-business-blog--

A carefully planned blog creates awareness to its audience and leads them to do a purchasing decision by showing how the brand will benefit its customers. If your topics aren’t well mapped out, there’s a low chance of converting readers into paying customers, much less invite them to visit your page.

 
If you look at content marketing as a singing contest, you’d realize how standing out among your competition relies critically on choice. No matter how great of a voice you have, if you choose the wrong song, you’d likely lose to a so-so singer who happened to select the ideal song for his voice type. This is how successful blogging basically goes as well—choose bad topics, or even a poor publishing scheme, and you’d be at risk of getting booted out of the web prominence race.
 
 

Join us on facebook
Open Access BPO 5 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝘀 𝗢𝗳𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible
Open Access BPO 9 days ago
We're stepping into the future.

The next chapter of Open Access BPO is almost here.

Be part of it.
Open Access BPO 12 days ago
Over the years, you've known us as a trusted BPO partner. Now, we're stepping into the next chapter, just beneath the surface.

Fresh, thoughtful, and ready for what's ahead.

Be there to see what’s next.
Open Access BPO 47 days ago
For global businesses, #outsourcing has evolved beyond a cost-saving measure into a strategic pillar for building true business resilience.

𝗔 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝘄𝗲𝗮𝘁𝗵𝗲𝗿𝘀 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻𝘀 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗮𝗱𝗮𝗽𝘁𝘀 𝗮𝗻𝗱 𝗲𝗺𝗲𝗿𝗴𝗲𝘀 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿.

❓ How do you future-proof your business in an unpredictable market?
❓ What is your approach to building a business that is built to last in an unpredictable market?

Learn more about creating an unbreakable business model, continue the conversation with us over at: https://buff.ly/N4b8hOD

________________________________
Brands trust Open Access BPO in building resilience, with our customized solutions and a diverse, multilingual workforce that strengthens their operations.

Don't wait for the next market shift—connect with us now to start building your unbreakable business:
https://buff.ly/rWaK05N

#WeSpeakYourLanguage
#PhilippineCallCenters #BusinessContinuity
#BusinessResilience #StrategicOutsourcing
#B2B #FutureProofing #BusinessAgility