The importance of mapping topics for your business blog

The importance of mapping topics for your business blog

OABPO Blog Team Published on November 25, 2014

The-importance-of-mapping-topics-for-your-business-blog--Open-Access-BPO--BPO-in-the-Philippines-bpo-services-in-the-philippines
We’ve established in a recent post that blogging is an ideal marketing strategy for businesses that aim to build a presence online by sharing content that is relevant to their target audience. There, we shared three steps that are fundamental to providers of business process outsourcing (BPO) services in the Philippines when choosing the right topics to write on their clients’ business blog.
Knowing your audience, identifying their needs, and defining your core message are essential in building your brand image and ultimately, a solid readership. Many bloggers, however, just tend to write about anything they feel like writing at the moment. While this approach is okay if you’re maintaining a personal brand, going ad hoc just won’t work for a brand that needs careful planning and a concrete roadmap for its publishing practices.
So what are the consequences of refusing to map out your blog topics?
 

•     Inconsistent writing

The-importance-of-mapping-topics-for-your-business-blog

Setting a voice and scheduling posts come with planning your blog topics. Without wise alignment of your core message and your actual blog entries, there will be inconsistencies not just in the tone but in the overall direction of your content marketing initiative. As a result, your blog posts won’t likely reflect the identity that your brand is trying to build.

 

•     Poor traffic and rankings

The-importance-of-mapping-topics-for-your-business-blog-

As a result of inconsistencies, your web traffic, subscriptions, and search engine optimization (SEO) rankings will suffer. You are essentially blogging to optimize your website for search engine visibility, so you could end up doing the opposite if you publish content that isn’t what your audience is looking for.

 

•     Low conversion rates

The-importance-of-mapping-topics-for-your-business-blog--

A carefully planned blog creates awareness to its audience and leads them to do a purchasing decision by showing how the brand will benefit its customers. If your topics aren’t well mapped out, there’s a low chance of converting readers into paying customers, much less invite them to visit your page.

 
If you look at content marketing as a singing contest, you’d realize how standing out among your competition relies critically on choice. No matter how great of a voice you have, if you choose the wrong song, you’d likely lose to a so-so singer who happened to select the ideal song for his voice type. This is how successful blogging basically goes as well—choose bad topics, or even a poor publishing scheme, and you’d be at risk of getting booted out of the web prominence race.
 
 

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO16 hours ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO2 days ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO
Open Access BPO6 days ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO1 week ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO1 week ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO