Influencers: Your business blog’s best endorsers

OABPO Blog Team Published on December 10, 2014

Influencers-Your-business-blogs-best-endorser--Open-Access-BPO--bpo-services-in-the-philippines
If you re outsourcing BPO services in the Philippines to promote your brand online through blogging, you should be aware of the processes your content goes through for it to contribute to your marketing success. You may think that content creators and blog managers spend most of their time producing articles and other forms of media to go with the written content, but an equally significant amount of their energy is dedicated to promoting your blog.

There are many ways to reach your target audience, but there s one method that could distribute your posts to a horde of prospective customers faster than common sharing tools. Getting an influencer to talk about your brand and share a link leading to your blog gives it viral potential. How do influencers do it, and who are they anyway?

Not really celebrities

Influencers-Your-business-blogs-best-endorser

From the name itself, you can tell that influencers have influence over a large group of people, especially on their social media accounts. A celebrity with thousands of followers on Twitter can be an influencer, for instance. Just about anyone with authority, reputation, or expertise on a certain field can influence others who idolize or follow that person.

A good example of a post gone viral through an influencer is Jimmy Kimmel and the Double Rainbow video. The late-night host stumbled upon the video and tweeted about it, dubbing the clip as the “funniest video in the world.” With just a few hundreds of retweets and favorites, an Internet sensation with over 40 million views was born.

Now, imagine how much exposure you could gain if a celebrity or a thought leader reposted, shared, or tweeted about your blog. But first, how do you get one to do so?

• Feature them

Get them on an interview, mention them, or include them on a list of top people of their field—there are many possibilities that could grab an influencer s attention. Just remember that people like to share things about themselves, so make the feature a positive and flattering one.

 

• Join their community

This is specifically effective if the influencer you re targeting also maintains a blog or website. Joining his online community, however, is not just about commenting on the person s post; you need to raise insightful questions and stand out from a sea of others with generic comments. The influencer s interest should be piqued enough that he will reply to your comment, or if it s really interesting, he ll feature your question on his blog.

 

Influencers-Your-business-blogs-best-endorser-

• Reference their work

Simply quoting their statement or using their work as a reference to your own publication can motivate influencers to share your post. Just don t forget to tell them (mention on Twitter or Facebook) that you ve acknowledge them on your blog.

 

• Ask them to contribute

There s probably no greater motivation to promote something than it being your own work. So, get someone under the limelight to guest blog for you either as a paid contributor or as an exchange deal—they get to share something they care about while you get exposure from them.

Industry pros could either be great endorsers or major detractors of your business blog, so be very accurate when featuring someone influential on your site. Best of all, produce content that s not just informative but also well-crafted and interesting enough to be shared countless times.

Join us on facebook
Open Access BPO 21 hours ago
#TeamOABPO Davao marked #CustomerServiceWeek with a full week of engaging and fun activities. The celebrations brought everyone together through friendly competitions, shared meals, and moments that recognized the people who deliver excellent support to our clients every day.

It was a meaningful way to show appreciation for the teams who help us build lasting partnerships and deliver dependable customer experiences.

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#CSWeek #WeAreOABPO
Open Access BPO 2 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗼𝗻 𝗖𝗦 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱:
𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 #TeamOABPO, 𝗢𝘂𝗿 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗛𝗲𝗿𝗼𝗲𝘀

We recently wrapped up another awesome #CSWeek filled with fun activities, laughter, and appreciation for our amazing #CustomerService teams!

From games and challenges to team bonding and well-deserved treats, the week was all about celebrating the people who make Open Access BPO shine every single day.

At the heart of everything we do is our people. Our success comes from their dedication, passion, and commitment to providing world-class service. That's why we're proud to be an employee-first company, where hard work is recognized, and everyone's contribution truly matters.

We had a blast celebrating our #CustomerServiceWeek champions, and we're already looking forward to making CS Week 2026 even bigger and better!

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#WeAreOABPO
Open Access BPO 9 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝘀 𝗢𝗳𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible
Open Access BPO 14 days ago
We're stepping into the future.

The next chapter of Open Access BPO is almost here.

Be part of it.