Who’s leading the social customer service race?

Julie Pearl Published on April 21, 2015

Female-shopper-looking-at-their-smartphones
If you deliver customer service via social platforms, time is probably of utmost importance to you. People use social customer service for its convenience and speed, so they expect businesses to give instant replies and take swift action on the web. Online customer service is definitely comparable to a race, so how can you tell if you re leading the run for numbers?

There are certain business sectors that are showing notable performance engaging with their community online. If you belong to those industries, there s a high likelihood of you acing online customer service. Social media management company Sprout social gathered information about those industries, particularly how they utilize Facebook and Twitter customer service.

The social network of choice

Twitter-and-Facebook-icons-on-digital-screen

Between the two top social networks, customers show higher preference for Twitter when relaying their concerns to brands. Businesses that use the microblogging site receive about 60 direct messages every month for every 1000 followers they have. On the other hand, their Facebook account receives only 39 messages per 1000 likers. Although Facebook customer service tends to be all-encompassing thanks to the site s comprehensive features and tools, people seem to favor Twitter s simpler interface more.

Fastest growing industries

The report, which mostly studied data from 2013, showed that customer engagement on social platforms grows nine times faster than the actual social networks where the engagement takes place. The entertainment and utilities industries, in particular, made immense growth in both Facebook and Twitter. Here s how much the sectors grew social media over from the second quarter of 2012 to the third quarter of 2013:

•     Entertainment – 498% on Twitter, 196% on Facebook
•     Utilities – 273% on Twitter, 170% on Facebook

Other fast growing industries on Facebook:

•     Non-profit – 154%
•     Travel & hospitality – 134%
•     Retail – 129%

And on Twitter:

•     Services – 128%
•     Education – 125%

Top performing industries

Illustration-of-different-professionals-in-a-digital-world-looking-for-excellent-social-customer-serviceAs speed is a crucial component of excellent social customer service, those who are able to respond within the shortest average time are deemed to be acing the game. Retail has been earning the nod of people in terms of overall assisting capability, but how well is it faring in the area of speed? Let s find out by looking at the five industries that with the shortest average response time rate (in hours):

•     Business services – 9.5
•     Utilities – 9.7
•     Banking / Finance – 10
•     Entertainment – 10
•     Technology – 10.6

But speed is not the only factor that can define good assistance. Responsiveness is also key, and here are the ones with the highest response rate among all industries:

•     Banking/Finance – 28%
•     Utilities – 27%
•     Automotive – 24%
•     Retail – 23%
•     Technology – 21%

Interesting findings

It s interesting to note, however, that the businesses with the fastest growth rate in social customer service use are also the ones with the lowest response rate. The entertainment, non-profit, and education industries belong to the bottom five of the list. We can deduce that the businesses with the highest growth rate are new to the platform, so they have yet to get the hang of online customer service.

Meanwhile, the banking and technology industries top the rankings, but they re the ones that are notorious for consistently failing their customers. Since the report mainly center on speed, the quality of their service may have been overlooked. This only shows that customer service, no matter the mode of delivery, should have right balance of quality and speed. Fast service, if not done well, would only come out rushed; good service, if too time-consuming, would still be unsatisfying to the inconvenienced customer.

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
Join us on facebook
Open Access BPO 4 days ago
Driving excellent #CustomerExperience hinges on the diverse perspectives within your team.

Cultivating a culturally competent environment not only enriches your workforce but directly translates to superior service for a global customer base.

Join us as we discuss how #diversity elevates #CX!
Dive deeper into our insights and share your thoughts: https://buff.ly/fqcGUQK

——————————
Partner with a team that values and leverages diversity for outstanding results.

Contact us today to discuss your outsourcing needs: https://buff.ly/fNfWbTE

#WeSpeakYourLanguage
#CulturalDiversity #EmployeeManagement
#DiversityManagement #CustomerSuccess
Open Access BPO 4 days ago
Getting a bad performance review can be tough, but it doesn't have to be the end of the world.

In fact, it can be an opportunity to learn and grow, and to come back stronger than ever.

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐚 𝐛𝐚𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐫𝐞𝐯𝐢𝐞𝐰 𝐜𝐚𝐧 𝐛𝐞 𝐭𝐨𝐮𝐠𝐡, 𝐛𝐮𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝.

𝐈𝐧 𝐟𝐚𝐜𝐭, 𝐢𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐚𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰, 𝐚𝐧𝐝 𝐭𝐨 𝐜𝐨𝐦𝐞 𝐛𝐚𝐜𝐤 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.

Read our blog post right now: https://buff.ly/hiAUi78
And let's explore:
• the importance of recovering from a bad performance review;
• the causes of performance failures; and
• how to determine the best course of action to address these challenges

——————————
Find out how Open Access BPO's 24/7 multichannel services (in 30+ languages) can upgrade your #CX, strengthen brand loyalty, and drive business growth: https://buff.ly/cltoadZ

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CustomerExperience #CSat
Open Access BPO 7 days ago
Open Access BPO's recent 𝐏𝐫𝐢𝐝𝐞 𝐖𝐞𝐞𝐤 𝟐𝟎𝟐𝟓 showcased our unwavering commitment to #diversity, #equity, and #inclusion. This inaugural event united our teams in Makati and Davao to celebrate the LGBTQIA+ community and support meaningful causes.

𝘙𝘦𝘢𝘥 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘧𝘶𝘯 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘰𝘶𝘵𝘳𝘦𝘢𝘤𝘩 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦 𝘣𝘰𝘳𝘯𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘪𝘯𝘢𝘶𝘨𝘶𝘳𝘢𝘭 𝘸𝘦𝘦𝘬-𝘭𝘰𝘯𝘨 𝘗𝘳𝘪𝘥𝘦 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘪𝘰𝘯: https://buff.ly/nmRUrVg

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 21 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗦𝗛𝗜𝗙𝗧 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗳𝗼𝗿 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀

Multilingual call center Open Access BPO announced the official launch of 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork
Open Access BPO 25 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

——————————
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 35 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion