Author: Julie Pearl

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
Acing e-commerce by bridging the digital gap

In today’s digital age, you’d expect businesses to be well-aware of their consumers’ e-commerce needs and are able to provide the level of service that matches a modern person’s standard for quality customer experience. Recent figures, however, reveal that not all brands are completely in touch with what their audiences want, thus creating a digital […]

White paper: How Taiwan paves the way to the Asian market

As Asia maintains its dominance in the global outsourcing scene, the region continues to produce new business process outsourcing (BPO) hubs to its arsenal of world-class business centers. Among those emerging BPO destinations is Taiwan. But does this East Asian island nation have what it takes to position itself among Asia s roster of already-established […]

Which brand touchpoints affect customer experience the most?

Brands do their best to deliver the greatest customer experience possible to every person they serve, and some usually do so by fortifying their frontline. It s a sensible way of approaching things since customers mostly form their impressions of a company through its representatives who interact with them. What they might be missing, however, […]

Facebook: The world’s identity management tool of choice

Social login has been saving users and brands alike from the hassles of making customers give the same information over and over again for the different sites they visit. With just a click, users can easily connect their social media profile to a third-party site and sign in using the details they previously set up. […]

Instant visual appeal: Your way to social media marketing success

It’s no big secret that images sell better than words in the online world. Visuals play a role so integral in content marketing that even text or audio media must somehow come with an image for them to get noticed, shared, and deemed complete. In social media marketing, having visually appealing content to go with […]

FCC to heighten guard against spammy telemarketing calls and texts

Fending off unwanted calls has been one of the duties of the Federal Communications Commission (FCC) in order to provide a trouble-free communication experience to the American public. A product of this effort is the National Do Not Call Registry, a service that gives users the choice to keep telemarketers from reaching their numbers. Among […]

3 Areas of CRM being reshaped by social media

Social media has been serving as a positive catalyst that s shaping industries all over the world. Fusing it with various business functions like ecommerce, marketing, and customer support elevates customer experience by adding convenience, speed, and interactivity to these processes. Like them, customer relationship management (CRM) is also adapting traits of social networks to […]

Global CRM market: Healthy and growing

Gartner recently released the 2014 edition of its global market share study on customer relationship management software, which has generally positive insights about the CRM market.

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