Google I/O recap: What social media and digital marketing experts need to know

Google I/O recap: What social media and digital marketing experts need to know

Julie Pearl Published on May 29, 2015

Google-IO-2015-logo-with-smartphone-laptop-tablet
Google I/O has been recently concluded, with loads of insights, announcements, and updates about all things online. If you missed the 17th annual software developers’ conference, here are the important bits that you need to know to keep your social media and digital marketing strategies ahead of the game.

Android M

Google used the recent event to unveil Android M, the next version of the OS, which will come with new features that give users better privacy, customization, and battery life for their devices. It comes with App Permissions, a simplified way of allowing an app to particular access to a gadget s feature. Android M will also allow developers to overlay custom features on apps through Chrome Custom Tabs. Another one of its features helps save battery life by putting a smartphone or tablet on “doze” mode when its motion sensor is stagnant.

Android Pay

Google-Android-on-smartphone-tablet--Google-Pay

The search engine giant announced partnership with mobile providers in its effort to expand Android Pay. Once pre-installed in new devices, users can authenticate payments and verify their identity using their fingerprint. The announcement regarding the expansion of Google s Android Pay should spur brands to update their m-commerce processes and mobile marketing moves.

Now On Tap

Google Now will make experiences more personalized and smart for its user through Now On Tap. This update aims to assist daily life by giving ready answers based on what s currently on your screen. For instance, if a certain restaurant is mentioned in a text message that you re reading, the feature Now On Tap will offer reservations or suggest an online menu for you.

Developer tools and more

Apart from new features and tools that would definitely be useful to social media and digital marketing brands everywhere, Google I/O also has a lot in store for developers.
First off, Cloud Messaging will be launched for iOS devices. This will allow users to subscribe to and get updates about topics that are relevant to them. New AdMob tools were also presented to measure engagement and app installs better. The Play Store, on the other hand, will reorganize the way search results are displayed, thus showing not just the most popular apps, but also relevant sections when a certain category, such as “music,” is entered.

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO3 days ago
𝗘𝗻𝘀𝘂𝗿𝗶𝗻𝗴 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗺𝗲𝗮𝗻𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

According to a study, customers go through these 3 stages as they grow with a brand: https://buff.ly/3l0U4Kl

----------
Ensure customer loyalty by giving your customer excellent brand experience: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention #CustomerSupport
#CustomerExperience #outsourcing
Open Access BPO
Open Access BPO3 days ago
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?

Take a look at the stages of #CustomerLoyalty and see how you can shape your customer experience strategies and get your repeat buyers to continue supporting you.

----------
Let's create memorable #CustomerExperienceand keep your customers coming back for more: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #CX #CustomerSupport
Open Access BPO
Open Access BPO3 days ago
𝗧𝗵𝗲 𝗴𝗿𝗮𝘃𝗲𝘀𝘁 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗶𝘀 𝘀𝘁𝗼𝗽 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

You could be losing multiple sales opportunities if you're focusing more on gaining new customers than retaining your old ones!

Here are the 4 types of high-value customers (and some tips to help you cultivate better relationships with them):https://buff.ly/3XYvZlS

----------
Heighten and fortify customer experience with 24/7 multilingual #CustomerService: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO
Open Access BPO4 days ago
Program development and implementation is a collaborative effort between Open Access BPO and our clients. We fuse together winning strategies, tools, and talents to provide the best #outsourcing solutions for your business.

Here's how our flexible outsourcing solutions match every partner's operational goals, schedules, and budgets: https://buff.ly/3wEuMV0

----------
Let Open Access BPO be part of your roadmap to business success. Let's get your outsourcing ops started: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#infographics #BPO #CallCenters #KPO
Open Access BPO
Open Access BPO5 days ago
#CustomerService and #marketing have different objectives and roles, but they need each other to ensure business success. Open Access BPO explains why these two should be aligned: https://buff.ly/40iUYSL

----------
Let's collab on hyper-customizing an #CustomerSupport for you: https://buff.ly/3DueaD7

#WeSpeakYourLanguage #CX
#CustomerCare #CustomerExperience
Open Access BPO
Open Access BPO5 days ago
China is the second-largest consumer market in the world. However, its strict business protocols make it difficult for many foreign brands to establish a local presence in the region. Open Access BPO 𝗫𝗶𝗮𝗺𝗲𝗻 enables businesses to penetrate and thrive in the billion-strong Chinese global market.

Open Access BPO's expanding campus in Xiamen offers #CustomerSupport in Chinese dialects including Mandarin, Hokkien, and Cantonese.

𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝗹𝗶𝗲𝗻𝘁-𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: https://buff.ly/3WVldvs

----------
𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢
• Our Solutions: https://buff.ly/3XOmOEt
• Our Other Locations: https://buff.ly/3XRmtRt

#WeSpeakYourLanguage
Open Access BPO