Google I/O recap: What social media and digital marketing experts need to know

Google I/O recap: What social media and digital marketing experts need to know

Julie Pearl Published on May 29, 2015

Google-IO-2015-logo-with-smartphone-laptop-tablet
Google I/O has been recently concluded, with loads of insights, announcements, and updates about all things online. If you missed the 17th annual software developers’ conference, here are the important bits that you need to know to keep your social media and digital marketing strategies ahead of the game.

Android M

Google used the recent event to unveil Android M, the next version of the OS, which will come with new features that give users better privacy, customization, and battery life for their devices. It comes with App Permissions, a simplified way of allowing an app to particular access to a gadget s feature. Android M will also allow developers to overlay custom features on apps through Chrome Custom Tabs. Another one of its features helps save battery life by putting a smartphone or tablet on “doze” mode when its motion sensor is stagnant.

Android Pay

Google-Android-on-smartphone-tablet--Google-Pay

The search engine giant announced partnership with mobile providers in its effort to expand Android Pay. Once pre-installed in new devices, users can authenticate payments and verify their identity using their fingerprint. The announcement regarding the expansion of Google s Android Pay should spur brands to update their m-commerce processes and mobile marketing moves.

Now On Tap

Google Now will make experiences more personalized and smart for its user through Now On Tap. This update aims to assist daily life by giving ready answers based on what s currently on your screen. For instance, if a certain restaurant is mentioned in a text message that you re reading, the feature Now On Tap will offer reservations or suggest an online menu for you.

Developer tools and more

Apart from new features and tools that would definitely be useful to social media and digital marketing brands everywhere, Google I/O also has a lot in store for developers.
First off, Cloud Messaging will be launched for iOS devices. This will allow users to subscribe to and get updates about topics that are relevant to them. New AdMob tools were also presented to measure engagement and app installs better. The Play Store, on the other hand, will reorganize the way search results are displayed, thus showing not just the most popular apps, but also relevant sections when a certain category, such as “music,” is entered.

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO20 hours ago
Your customer service defines your business. The first step to ensuring that you do the right thing is to adapt the language that helps you deliver excellent #CustomerSupport: https://zcu.io/JRI2

#WeSpeakYourLanguage #CustServ #CallCenter
Open Access BPO
Open Access BPO3 days ago
Effective communication goes beyond simply using the same language as your consumers. That is why companies outsource their #multilingual #CallCenter: to have the ability to provide the kind of support consumers understand.

Read more on adapting the right language to build customer rapport: https://zcu.io/IMsh

#WeSpeakYourLanguage #CustomerService
Open Access BPO
Open Access BPO4 days ago
Unsure of how to improve customer relationships? Check out this overview of generational preferences to understand what influences your customers' decisions and how to meet their needs: https://zcu.io/AygQ

#WeSpeakYourLanguage #CustServ #CustomerSupport
Open Access BPO
Open Access BPO7 days ago
Unexpected interruptions in your #CallCenter operations can cost customers' trust and your brand's reputation. Discover how smart #offshore redundancy can mitigate these threats: https://zcu.io/8Vtz

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Businesses need to understand what drives customer expectations to satisfy market demands. Consider these factors to build a better #CustomerHappiness strategy: https://zcu.io/NhP9

#WeSpeakYourLanguage #CustomerService
Open Access BPO
Open Access BPO1 week ago
Successful #CustomerService training programs help agents provide support consistent with the client's goals and values. At Open Access BPO, we look out for these mistakes to optimize our #training programs and ensure #EmployeeGrowth: https://zcu.io/zsfK

#WeSpeakYourLanguage