FCC to heighten guard against spammy telemarketing calls and texts

FCC to heighten guard against spammy telemarketing calls and texts

Julie Pearl Published on June 1, 2015


seedy-businessman-making-a-phonecall
Fending off unwanted calls has been one of the duties of the Federal Communications Commission (FCC) in order to provide a trouble-free communication experience to the American public. A product of this effort is the National Do Not Call Registry, a service that gives users the choice to keep telemarketers from reaching their numbers. Among its many rules, the commission also requires companies to get the prior consent of recipients before placing “robocalls” or automated calls made through an auto-dialer.

male-telemarketing-agent-with-tape-over-mouth

With these strict rules limiting telemarketing reach, brands looked for ways to get around the system and get their pitch to their target.

One way of doing so is by blasting sales and special offers straight to people s phones through short message service (SMS). Text messaging is indeed a promising platform for delivering alerts, updates, and offers, as it is fast, simple, and personal. But since SMS marketing is a fairly new field, laws surrounding the ethical use of this mobile tool are not known to some, thus letting businesses get away with violations and abuse. There are brands that opt to spam their prospects via text messaging if they can t get through to them via calls.

This is why the FCC has extended its blocking efforts to SMS-based spam. In an announcement made by FCC commissioner Tom Wheeler, the organization is said to be poised to strengthen regulations about robocalls and text spam.

The commissioner s proposal, which is set to undergo election on June 18, 2015 before getting declared as an official rule, entails the following:

•  Phone carriers are encouraged to offer an anti-robocall blocking solution to give their subscribers an option to avoid calls apart from listing themselves under the Do Not Call Registry.

•  Calls coming from countries that are not covered by FCC rules will also be addressed, with added monitoring to avoid blocking genuine calls.

businessman-avoiding-denying-a-phone-call

•  Opting out of telemarketing calls and texts is also proposed to be done with greater ease. The commissioner plans on making the unsubscribing process as easy as pushing an “off” button; consumers would simply notify their intent any time, and it will take effect without making them go through multiple long and confusing steps.

•  FCC wants to clarify exactly what technologies are identified as an “autodialer.” Companies will also be mandated to remove old phone numbers from their lists to stop telemarketing calls from reaching those numbers when reassigned.

•  Some robocalls will be not be blocked, particularly those informing users about urgent medical and financial information. Consumers, however, still have the choice to turn off these banking fraud alerts or prescription reminders.

Unwanted robocalls is pointed as the major cause of consumer complaints, with reports to FCC amounting to 215,000 last year. The proposal aims to curb this by fortifying the current rules they have against spam. With SMS marketing covered the future ruling, brands should be ready to abide and update their marketing strategies accordingly.

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO10 hours ago
91% of customers use #email every day, which makes it a staple of every brand's #multichannel strategy. As promising as it may be, however, it also has its own limitations.

Find out what these constraints are and how you can deal with them: https://buff.ly/3tCqTNf

#WeSpeakYourLanguage #EmailSupport #CustomerService
Open Access BPO
Open Access BPO2 days ago
Moderating content is the best way to protect online reputation. Before tapping an expert, it's vital to understand your options and the advantages they provide to ensure maximum security and efficiency: https://buff.ly/2QgAXNm

Visit www.openaccessbpo.com for more information about our services.

#WeSpeakYourLanguage #Outsourcing #ContentModeration
Open Access BPO
Open Access BPO3 days ago
Setting the right performance metrics helps your #CustomerService team achieve business goals and scale as you grow. Partner with a qualified #BPO provider for seamless program management: https://buff.ly/3xfhcXl

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Consumers turn to #SocialMedia and apps to learn and interact with brands. However, about 60% of online harassment happens on these channels.

Moderate content to keep your online spaces safe for users: https://buff.ly/3wYzqvS

#WeSpeakYourLanguage #ContentModeration
Open Access BPO
Open Access BPO7 days ago
Explore limitless business opportunities with #SmartOutsourcing.

Open Access BPO develops higher-value services that empower our clients to make a positive difference in the lives of their customers and communities: https://buff.ly/32jn4QO

Choose the Open Access Difference. Visit buff.ly/2Q7Ae0X to learn more.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
The success of an #offshore program depends heavily on how team leaders guide their agents. Ensure your program's success by cultivating these skills in your #CustomerService team: https://buff.ly/3uNCXeH

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!