Just like blogging and any form of content marketing, producing content for your social media profile requires careful planning to make sure that your posts are not only relevant but also well-received and widely shared by your target audience. Bloggers map their topics to build a strong readership, and doing so involves putting together well-timed […]
With today’s heightened connectivity, the importance of being able to communicate with the rest of the globe weighs on businesses even more. Business process outsourcing (BPO) firms address these companies’ needs by offering multilingual call center services. Now, any brand can engage with customers on the phone through the language they are most comfortable using. […]
Two weeks ago, we outlined the power that videos can bring to your digital marketing efforts if integrated into your email blasts. Not only can video emails summarize a wall of text in a short clip, they can also deliver your message in rich detail. Since the concept is new to some, using videos as an […]
Customer satisfaction is the responsibility of everyone in the company. This is a thinking that you should establish among your people if you want a customer-centric workplace. While each employee has a role in keeping your clients happy, there s no denying that those who work at the frontline bear a heavier duty than everyone […]
If you re going to ask modern brands about their favorite digital marketing tool, video and email can come up as an easy answer because of the high customer engagement and conversion rates they could reap out of these tools. Email is virtually free and capable of reaching vast audiences with just a click, while […]
We recently rounded up sentiments that customers everywhere want brands to know in order to serve them really well. Inferring that excellent customer service begins by listening to the voice of the customer, the post listed statements that sum up how people prefer assistance and service to be delivered to them. Now, we give you […]
Meetings are a necessary evil. Holding one is oftentimes not something to get excited about, but it’s something that everyone involved has to attend. But what is it about meetings that make them such a drag to many despite their importance to the development of the workforce, the service they deliver, and the business as […]
Delivering a great customer experience isn’t quite simple. But there are basic rules that brands can follow to reach that goal. Customer experience is a fundamental element that can either enhance or undermine a brand. In a market saturated with choices, the quality of the customer experience becomes a decisive factor in building brand loyalty. […]
If you deliver customer service via social platforms, time is probably of utmost importance to you. People use social customer service for its convenience and speed, so they expect businesses to give instant replies and take swift action on the web. Online customer service is definitely comparable to a race, so how can you tell […]
Digital marketing has been a growing priority for most industries due to the massive shift from traditional means of promoting brands to web-based methods that use social media as their main platform. Big names like Converse, Virgin America, and Lexus even dedicate up to 90% of their total marketing budget on digital efforts, so it […]