4 Customer thoughts that digital marketing teams must hear

4 Customer thoughts that digital marketing teams must hear

Julie Pearl Published on April 27, 2015

diverse-group-of-smiling-business-people
We recently rounded up sentiments that customers everywhere want brands to know in order to serve them really well. Inferring that excellent customer service begins by listening to the voice of the customer, the post listed statements that sum up how people prefer assistance and service to be delivered to them. Now, we give you four more thoughts that businesses should keep in mind to ace their own customer engagement efforts.

• “If you want us to show loyalty, give us an avenue for doing so.”

couple-smiling-laughingat-smartphones

How do customers typically show loyalty? If someone keeps coming back to your store, buying your products, and using them despite other choices available to him, it s safe to say that that person is a loyal fan of yours. But people also want to feel that supporting your brand is not just the right decision but a rewarding one as well. So start a loyalty program to give back the love that supporters have been showing to your brand.

 

• “Your story is your best pitch.”

smiling-female-in-orange-background

You’ve probably created countless ways of convincing people that your brand is the best out there. But did you know that an amazing story can work equal wonders as an attention-grabbing pitch? It s because stories transport people to situations and experiences in richer detail than short one-liners. So get testimonials from satisfied customers to paint a vivid picture of what awaits potential supporters once they choose you.

 

• “Time is more valuable than money.”

smiling-Asian-woman-pointing-to-watch

It’s one thing to value your customers’ time by giving them efficient service; actually giving them a good time is another. And this is what people would rather have than snagging a bargain. If you re up against a cheaper rival, underscore the pleasant time they can have with your brand, as this matters more to them than the savings they could get from an economic option that doesn’t equate to time well spent.

 

• “We’d buy it if we can share it.”

hands-pointing-smartphones

While this trait is more often observed on millennial customers, the we-thinking attitude is present in everyone. Promoting the high value of things subconsciously prompts people to buy it for themselves. Making them look at the shareability of things, however, entices them to buy it for themselves and for others as well. This is why family packages and buddy bundles sell better than solo offers. Again, good times matter more than big savings.

As you can tell from these thoughts, customers are after the value of time, sharing, and experience more than the value of money. So if you want to sell to them and create a loyal consumer base, listen to what they have to say about how they want goods to be marketed to them.

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 weeks ago
How do you make your customers feel special?

1. Speak your customer’s language
2. Call back when you say you will
3. Say “please” and “thank you”

Here are seven more ways #CustomerService experts enhance customer experience and win customers' trust: https://buff.ly/3gZWV20

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
An agile #CallCenter can turn interactions in the most competitive industries into long-lasting relationships. This allows brands, especially #startups, to meet the rapidly changing demands of their market.

See what other advantages it offers: https://buff.ly/3e3uNZT

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 weeks ago
73% of customers prefer #LiveChat as their go-to channel for #CustomerSupport. This saves businesses time and expenses for higher productivity.

See how experienced #BPO providers offer excellent #CustomerService via live chat: https://buff.ly/3muh698

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 weeks ago
Open Access BPO's #IT infrastructure was designed to adapt and integrate new technologies and features to meet market demands and client needs.

Learn more about how we can future-proof your #offshore operations: https://buff.ly/3e3uAWV

#WeSpeakYourLanguage #SmartRedundancy
Open Access BPO
Open Access BPO4 weeks ago
Maintaining regular communication with customers can help you earn their trust. This is essential when delivering value-added #CustomerService.

Here are tips to make #CustomerCare even more special for your consumers: https://buff.ly/3xjM2h9

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 weeks ago
Open Access BPO adopts #DataSecurity solutions and adheres to #InfoSec industry standards to proactively face emerging digital threats.

Ensure frictionless customer journeys through #SmartRedundancy: https://buff.ly/3xitA8E

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!