We recently rounded up sentiments that customers everywhere want brands to know in order to serve them really well. Inferring that excellent customer service begins by listening to the voice of the customer, the post listed statements that sum up how people prefer assistance and service to be delivered to them. Now, we give you four more thoughts that businesses should keep in mind to ace their own customer engagement efforts.
• “If you want us to show loyalty, give us an avenue for doing so.”
How do customers typically show loyalty? If someone keeps coming back to your store, buying your products, and using them despite other choices available to him, it’s safe to say that that person is a loyal fan of yours. But people also want to feel that supporting your brand is not just the right decision but a rewarding one as well. So start a loyalty program to give back the love that supporters have been showing to your brand.
• “Your story is your best pitch.”
You’ve probably created countless ways of convincing people that your brand is the best out there. But did you know that an amazing story can work equal wonders as an attention-grabbing pitch? It’s because stories transport people to situations and experiences in richer detail than short one-liners. So get testimonials from satisfied customers to paint a vivid picture of what awaits potential supporters once they choose you.
• “Time is more valuable than money.”
It’s one thing to value your customers’ time by giving them efficient service; actually giving them a good time is another. And this is what people would rather have than snagging a bargain. If you’re up against a cheaper rival, underscore the pleasant time they can have with your brand, as this matters more to them than the savings they could get from an economic option that doesn’t equate to time well spent.
• “We’d buy it if we can share it.”
While this trait is more often observed on millennial customers, the we-thinking attitude is present in everyone. Promoting the high value of things subconsciously prompts people to buy it for themselves. Making them look at the shareability of things, however, entices them to buy it for themselves and for others as well. This is why family packages and buddy bundles sell better than solo offers. Again, good times matter more than big savings.
As you can tell from these thoughts, customers are after the value of time, sharing, and experience more than the value of money. So if you want to sell to them and create a loyal consumer base, listen to what they have to say about how they want goods to be marketed to them.