6 Tips for infusing videos with your email marketing tactics

6 Tips for infusing videos with your email marketing tactics

Julie Pearl Published on May 11, 2015

laptop-exploding-with-multimedia-content-with-video-and-email
Two weeks ago, we outlined the power that videos can bring to your digital marketing efforts if integrated into your email blasts. Not only can video emails summarize a wall of text in a short clip, they can also deliver your message in rich detail. Since the concept is new to some, using videos as an email marketing tool comes as a challenge. But there are businesses that found innovative ways to make their e-newsletters more visual and interactive.

Marketers claim how much they upped their game in presenting product demos, brand promotions, and customer testimonials just by linking or embedding a clip into their emails. Now, we ll share some of the best practices they apply to make video marketing via email work.

1. Relate the video to the product

television-tv-program-behind-the-camera

While videos indeed have an undeniably strong audience-pulling power, it doesn’t mean that you could use just any clip to go with your message. No matter how viral or entertaining that footage of a playing kitten is, it would still appear spammy if it has nothing to do with what you’re trying to promote.

 

2. Make the video your email’s central element

flat-design-on-multimedia-ecommerce

If the video tells the whole story, you may no longer need to include anything that would make the message redundant. Besides, the point of video marketing is to use the medium to deliver your pitch, so do away with elements that could take the recipient’s attention away from the short flick.

 

3. Send it along with impactful text

flat-design-on-multimedia-use-with-tablet-video-email

You’d want your audience to watch the video, so use words that point to the clip. It would, of course, be ideal if the included call-to-action prompts and subject line encouraged the reader to click play or share the media. The tags, on the other hand, should enable people to sort and find the video easily through relevant keywords.

 

4. Redirect to your brand’s video landing page

laptop-with-screen-showing-businessman-pushing-play-button-on-video

If you’re after site visitors, attach a link to your landing page instead of embedding the actual video. This also works if you want to share additional information or if the video only serves as a teaser to a bigger message.

 

5. Keep it short

businessman-doing-hand-gesture-for-small-or-short

Again, the aim is to get people to watch. Be concise to make watchers finish the clip and keep them subscribed.

 

6. Mind the audio

confused-African-American-businessman-in-black-wearing-headphones-looking-at-smartphone

Some find auto-playing videos annoying, especially if the sound comes so sudden and loud. To prevent complaints, opt out of the autoplay feature. But if you insist on making the clip play the moment the email is opened, try doing so with the sound turned off to let the recipient choose when to have the sound playing.

Multimedia email marketing is a lucrative avenue for introducing your brand, getting your message across, and staying engaged with your audience, especially today when people crave for fast and interactive communication. Make the most out of your video emails by tracing these techniques after successful digital marketers.

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
Companies delegate some of their processes to #CallCenter service providers to save time and resources. However, new businesses. such as #startups, should be careful of which tasks to outsource to ensure success: https://zcu.io/xLvY

#WeSpeakYourLanguage #Outsourcing #BPO
Open Access BPO
Open Access BPO3 days ago
We hope you have a fun and safe time with your loved ones wherever you plan to spend Thanksgiving this year. Happy #Thanksgiving!

#WeSpeakYourLanguage #OAHolidays
Open Access BPO
Open Access BPO4 days ago
Every entrepreneur's dream is to grow beyond his own shores, but how do you know if you're up to the challenge? Look out for these signs before taking your first step into international #expansion: https://zcu.io/Safk

#WeSpeakYourLanguage #Startup #Offshore #Outsourcing
Open Access BPO
Open Access BPO6 days ago
High employee turnover costs money and resources. It also jeopardizes your #brand reputation. One way for #CallCenters to prevent all these from happening is to build an effective #CareerDevelopment program.

Learn more: https://zcu.io/XdNU

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
#Thanksgiving is just a week away. #Ecommerce companies must suit up to face the onslaught of shoppers on one of the biggest shopping weekends of the year.

Here's how: https://zcu.io/4yzf

#WeSpeakYourLanguage #CustomerService #CX
Open Access BPO
Open Access BPO2 weeks ago
Consumers still think the best way to resolve their #CustomerService issues is via #email, even with the rise of new support channels. Follow these tips to maximize the advantages of providing effective #EmailSupport: https://zcu.io/3Si0

#WeSpeakYourLanguage #CallCenter