4 Common marketing mistakes that startups make

OABPO Blog Team Published on August 19, 2014

4 Common marketing mistakes that startups make- Open Access BPO
Regardless of the nature of your business or industry you re in, starting a company can be an overwhelming experience. You feel proud that you re finally launching your startup. But, you also feel worried about the difficulties that lie ahead. Just thinking about which traditional or digital marketing strategy to use can be intimidating since the last thing you want to experience is failing to gain enough support.

Marketing is an inevitable necessity for every startup. But with the wrong steps, your marketing efforts can be the very reason for your early business debacle. Here are some common marketing mistakes that your startup needs to avoid in order to secure success for your new business:

1. Copying marketing ideas from competitors

4 Common marketing mistakes that startups make- Open Access BPO- Copying marketing ideas from competitors

While you have to stay alert about your competitors promotional activities, copying exactly every marketing effort they do won t make your business stay ahead of the competition. Even if you share similar products or services with other brands, your business has unique needs for your marketing strategies. You can t use marketing methods that only work for seasoned businesses. Instead of following their footsteps, treat your competitors marketing ideas as inspiration for you to create your own marketing move.

2. Being scared to try new technology

4 Common marketing mistakes that startups make- Open Access BPO- Being scared to try new technology

In the modern marketing age, traditional methods, such as print and broadcast advertising, are not enough to reach out to your target audience. Most people nowadays spend much of their time on the Internet. Hence, you need to use marketing tools that will keep you in touch with a tech-savvy audience. Spend time in studying the different digital marketing areas, especially social media and content marketing. You don t want to be the only business in your neighborhood that hands out fliers when everyone else is sharing viral promotional videos on Facebook or Twitter.

3. Not investing enough in marketing

4 Common marketing mistakes that startups make- Open Access BPO- Not investing enough in marketing

As a startup, your number one goal is to build a solid customer base that will sustain your business longevity. It s understandable for you to be mindful about every expenditure and investment you make. But failing to allot enough budget for marketing is a big no-no. Your first few marketing attempts may not attract a lot of new customers, but this should not discourage you from continuing to promote your brand out there. There s no point in having topnotch products when nobody knows what makes your brand special.

4. Handling marketing all by yourself

4 Common marketing mistakes that startups make- Open Access BPO- Handling marketing all by yourself

There s a reason why companies build marketing teams instead of appointing just one marketing officer. It s because marketing requires fresh and innovative ideas from different perspectives, in case the previous ones are no longer working. The need for multifaceted views is augmented by the time and effort needed to launch every marketing campaigns. For these reasons, you just can t assume that you can handle all marketing tasks alone. Whether you outsource to a third party provider or build an in-house team, you need to have dedicated employees who will take charge of your marketing needs.

When you ve invested a lot and placed everything on the line just to witness your startup idea turn into reality, it s normal to be scared of failing too early. Marketing is one of the tools you can use to fortify the foundation of your startup. By following these tips, you can help your new business have a stronger marketing path that can lead you to greater heights and stronger customer loyalty.

Join us on facebook
Open Access BPO Yesterday
How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

——————————
We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
Outsource with us: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#MentalHealthMonth #MHM2025
#MentalHealthAwarenessMonth
#OABPOforMentalHealth
Open Access BPO 2 days ago
𝗧𝗲𝗮𝗺 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗿𝗼𝗹𝗹𝗲𝗱 𝘂𝗽 𝘁𝗵𝗲𝗶𝗿 𝘀𝗹𝗲𝗲𝘃𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗴 𝗼𝗳 𝙋𝙡𝙖𝙣𝙩 𝙞𝙩 𝙁𝙤𝙧𝙬𝙖𝙧𝙙, 𝗼𝘂𝗿 𝘁𝗿𝗲𝗲-𝗽𝗹𝗮𝗻𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗵𝗲𝗹𝗱 𝗶𝗻 𝗦𝗶𝗻𝗶𝗹𝗼𝗮𝗻, 𝗟𝗮𝗴𝘂𝗻𝗮 𝗼𝗻 𝗠𝗮𝘆 𝟭𝟬, 𝟮𝟬𝟮𝟱.

Held in partnership with non-profit Fostering Education & Environment for Development, Inc., volunteers from the call center's Makati office planted 200 indigenous forest trees in the UP Laguna-Quezon Land Grant–part of the Sierra Madre's 9,000+ hectare protected forest.

The initiative focused on targeted reforestation and biodiversity conservation within this crucial ecosystem.

𝘗𝘭𝘢𝘯𝘵 𝘪𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥 underscores Open Access BPO's commitment to corporate social responsibility. By actively engaging in green initiatives, the company demonstrates a tangible dedication to creating a positive impact on the environment and the local community.

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 2 days ago
This May, the conversation around #MentalHealth awareness rightly shifts towards action.

At Open Access BPO, we're dedicated to fostering a culture where our employees' mental well-being is a priority, through our employee engagement activities, employee-centric policies, and healthcare initiatives: https://buff.ly/kBYj9xI

This commitment empowers our team and reinforces our belief in the importance of advocating for better support for all.

#WeSpeakYourLanguage
#OneForHealth #MentalHealthMonth
#MentalHealthAwarenessMonth
Open Access BPO 2 days ago
#𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗮𝗻𝗱 𝗹𝗮𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗵𝗮𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱.
It offers multiple opportunities to make a great impression and build lasting loyalty.

But even a single customer service blunder can quickly turn a positive #CustomerExperience sour.

There are more support failures that can may customers abandon your brand and check out your competition.

What you do to prevent them from happening is critical.
Start with a powerful #CustomerSupport strategy: https://buff.ly/xr3yMqT

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Expanding your #startup internationally can unlock a world of opportunities.
From market research to talent acquisition, #outsourcing can be a powerful tool to streamline your global expansion.

But how can you tell if your startup is truly ready to take on the world?
Before you take the leap, check out these essential signs of international expansion readiness: https://buff.ly/aEtrOFi

——————————
Ready to take the leap and expand your startup internationally?

Let Open Access BPO help you navigate the complexities of global expansion through our #BPO solutions: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#OutsourcingCX #CustomerSupport
Open Access BPO 6 days ago
Staying competitive often means finding smarter ways to operate and deliver great results.

For many global brands, that involves partnering with #outsourcing experts, and the Philippines is a go-to destination.

What's makes these outsourcing collaborations so impactful for a company's growth?

Learn why so many companies trust Philippine outsourcing companies to help them flourish and expand: https://buff.ly/UKynqaI

——————————
Just like many of the world's top brands, you can count on Open Access BPO to deliver excellent #CustomerExperience through our outsourcing services.

Ready to see how we can help your customer service shine? Get in touch: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService #CX
#CallCenterOutsourcing #CustomerExperience