4 Common marketing mistakes that startups make

OABPO Blog Team Published on August 19, 2014

4 Common marketing mistakes that startups make- Open Access BPO
Regardless of the nature of your business or industry you re in, starting a company can be an overwhelming experience. You feel proud that you re finally launching your startup. But, you also feel worried about the difficulties that lie ahead. Just thinking about which traditional or digital marketing strategy to use can be intimidating since the last thing you want to experience is failing to gain enough support.

Marketing is an inevitable necessity for every startup. But with the wrong steps, your marketing efforts can be the very reason for your early business debacle. Here are some common marketing mistakes that your startup needs to avoid in order to secure success for your new business:

1.ย Copying marketing ideas from competitors

4 Common marketing mistakes that startups make- Open Access BPO- Copying marketing ideas from competitors

While you have to stay alert about your competitors promotional activities, copying exactly every marketing effort they do won t make your business stay ahead of the competition. Even if you share similar products or services with other brands, your business has unique needs for your marketing strategies. You can t use marketing methods that only work for seasoned businesses. Instead of following their footsteps, treat your competitors marketing ideas as inspiration for you to create your own marketing move.

2. Being scared to try new technology

4 Common marketing mistakes that startups make- Open Access BPO- Being scared to try new technology

In the modern marketing age, traditional methods, such as print and broadcast advertising, are not enough to reach out to your target audience. Most people nowadays spend much of their time on the Internet. Hence, you need to use marketing tools that will keep you in touch with a tech-savvy audience. Spend time in studying the different digital marketing areas, especially social media and content marketing. You don t want to be the only business in your neighborhood that hands out fliers when everyone else is sharing viral promotional videos on Facebook or Twitter.

3.ย Not investing enough in marketing

4 Common marketing mistakes that startups make- Open Access BPO- Not investing enough in marketing

As a startup, your number one goal is to build a solid customer base that will sustain your business longevity. It s understandable for you to be mindful about every expenditure and investment you make. But failing to allot enough budget for marketing is a big no-no. Your first few marketing attempts may not attract a lot of new customers, but this should not discourage you from continuing to promote your brand out there. There s no point in having topnotch products when nobody knows what makes your brand special.

4. Handling marketing all by yourself

4 Common marketing mistakes that startups make- Open Access BPO- Handling marketing all by yourself

There s a reason why companies build marketing teams instead of appointing just one marketing officer. It s because marketing requires fresh and innovative ideas from different perspectives, in case the previous ones are no longer working. The need for multifaceted views is augmented by the time and effort needed to launch every marketing campaigns. For these reasons, you just can t assume that you can handle all marketing tasks alone. Whether you outsource to a third party provider or build an in-house team, you need to have dedicated employees who will take charge of your marketing needs.

When you ve invested a lot and placed everything on the line just to witness your startup idea turn into reality, it s normal to be scared of failing too early. Marketing is one of the tools you can use to fortify the foundation of your startup. By following these tips, you can help your new business have a stronger marketing path that can lead you to greater heights and stronger customer loyalty.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ฒ๐˜€ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ ๐—ช๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—ป๐—ป๐˜‚๐—ฎ๐—น ๐—ฃ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐—ฎ๐—น ๐—˜๐˜…๐—ฎ๐—บ๐˜€

Open Access BPO Makati is holding its annual physical exam (APE) this week for employees at the Robinsons Summit Center office.

The APE is a collaborative effort between Open Access BPO's Clinical Services and RGO Laboratory and Industrial Diagnostic Center.

This streamlines the process for employees by bringing healthcare professionals directly to the office. It minimizes disruption to work schedules and allows employees to conveniently complete their physicals without venturing outside.

This initiative demonstrates Open Access BPO's commitment to employee well-being and ensures compliance with Makati's Environmental Health and Sanitation Code.

The comprehensive physical exam includes various procedures like blood analysis, vital signs check, visual acuity test, and chest X-ray.

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๐—ข๐˜‚๐—ฟ ๐——๐—ฎ๐˜ƒ๐—ฎ๐—ผ ๐—ฐ๐—ผ๐—น๐—น๐—ฒ๐—ฎ๐—ด๐˜‚๐—ฒ๐˜€ ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฏ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐˜๐—ฒ๐—ฎ๐—บ ๐˜€๐—ฝ๐—ถ๐—ฟ๐—ถ๐˜ ๐—ฑ๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜ #๐——๐—ฎ๐˜ƒ๐—ฎ๐—ผ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€๐—™๐—ฒ๐˜€๐˜ ๐—ต๐—ฒ๐—น๐—ฑ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜๐—น๐˜†.

During the event, our ops and non-ops teammates put their athletic and strategic skills to the test through five different games:

โ€ข Chess
โ€ข Scrabble
โ€ข Badminton
โ€ข Volleyball
โ€ข Basketball

Congratulations to all winners, and see you all in the next Sports Fest!

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๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ'๐˜€ ๐—ด๐—ผ๐—น๐—ฑ๐—ฒ๐—ป ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜, ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐—ฝ๐—ผ๐—ผ๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—ฝ๐˜‚๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ธ๐—ถ๐—น๐—น๐—ฒ๐—ฟ.

To avoid poor customer service, it's important to know what mistakes your #CustomerSupport agents commit.
If you want to prevent customers from seeing your brand as apathetic.

Here are 3 qualities to steer clear of to ensure stellar #CustomerExperience: https://buff.ly/4bmLsmI

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Providing excellent #CustomerExperience is the best way to retain customers, ensure loyalty, and acquire new ones.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—–๐—ถ๐˜๐˜† ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐——๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜ ๐˜„๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐—ฟ๐—ถ๐˜€๐—ธ ๐—ฎ๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜.

The free two-day healthcare event, held on the seventh floor of the multilingual call center's Makati headquarters, provided risk assessments, counseling for employees, and free contraceptives for all attendees.

Workers from Makati City's Health Department were able to accommodate over 130 employees, providing them with general check-ups, blood glucose testing, and HIV screening.

The Health Department workers say the program will help Open Access BPO employees determine how at-risk they are of diseases like diabetes, hypertension, and HIV/AIDS. Family planning lectures and counseling services were also available.

This holistic approach to wellness empowers employees to take charge of their health and well-being.

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