Google now lets you know if a webpage is not optimized for mobile

OABPO Blog Team Published on June 6, 2014

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Google now notifies Internet users if the search result will redirect them to a mobile homepage. How should businesses, including those that outsource to the Philippines and other offshore destinations, adjust to the change? Open Access BPO shares some insight regarding the matter.

Have you ever Googled something on your smartphone, and when you clicked one of the links displayed on the search results, you got redirected to the site’s mobile homepage instead of the specific page you originally intended to visit? This faulty redirect, which is common among mobile users, will now be less of a problem, thanks to a recent Google tweak.

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Starting with Google US, the search engine will now indicate below each result if the page is optimized for mobile so that smartphone users can avoid getting redirected. They can still, however, click “Try anyway” if they’re fine with the mobile homepage. This is what Mariya Moeva, Google’s Webmaster Trends Analyst said when the update was announced on the company’s official Webmaster Central Blog.

One more improvement that will come along with the warning is a notification that Google will send to non-optimized websites about instances of faulty redirects. Via the Webmaster Tools application, site owners can refer to the “Smartphone Crawl Errors” section to see the detected redirects.

What this means for businesses

The update could affect the websites’ traffic, particularly those that have yet to make their site compatible with mobile devices such as smartphones and tablets. The impact could be mostly negative to such sites, especially today that the majority of online activities are done on mobile platforms. The 2014 Internet Trend Report even stated that the number of people accessing the web via desktop is growing less than 10% every year, while smartphone subscribers are growing strong at 20%.

Companies, including outsourced digital marketers, must start embracing the mobile revolution to keep up with the pace of today’s demanding and media-savvy consumers.

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Open Access BPO 18 days ago
For global businesses, #outsourcing has evolved beyond a cost-saving measure into a strategic pillar for building true business resilience.

๐—” ๐—ฟ๐—ฒ๐˜€๐—ถ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ผ๐˜ ๐—ผ๐—ป๐—น๐˜† ๐˜„๐—ฒ๐—ฎ๐˜๐—ต๐—ฒ๐—ฟ๐˜€ ๐—ฑ๐—ถ๐˜€๐—ฟ๐˜‚๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฏ๐˜‚๐˜ ๐—ฎ๐—น๐˜€๐—ผ ๐—ฎ๐—ฑ๐—ฎ๐—ฝ๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—บ๐—ฒ๐—ฟ๐—ด๐—ฒ๐˜€ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ.

โ“ How do you future-proof your business in an unpredictable market?
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Brands trust Open Access BPO in building resilience, with our customized solutions and a diverse, multilingual workforce that strengthens their operations.

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Open Access BPO 33 days ago
Disasters can happen at any time. So, if you're thinking about #outsourcing to a #CallCenter.

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Open Access BPO 36 days ago
Promoting #CallCenter agents to leadership roles is crucial for both talent development and ensuring a consistent #CustomerExperience.

Structured training programs are the bedrock for building the skills that enable these new leaders to effectively oversee their teams.

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Open Access BPO 37 days ago
Boosting agent #productivity and #satisfaction is a critical strategy for increasing efficiency in #CallCenters.

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Open Access BPO 38 days ago
Open Access BPO is taking a big step towards a healthier workplace with a new program designed to help employees build lasting, healthy habits.

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The success of our team is our top priority, and that dedication is reflected in the results we deliver for our clients.
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Open Access BPO 39 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ฒ๐˜€ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ ๐—ช๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ก๐—ฒ๐˜„ ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—œ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ

Multilingual call center ๐Ž๐ฉ๐ž๐ง ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐๐๐Ž has launched its largest employee wellness program, ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ.

The three-month program was launched July 30 at the company's Robinsons Summit Center HQ in Makati, with a live stream to its Davao and work-from-home teams. According to Senior Director Nate Martinez, SHIFT focuses on a holistic approach to fitness and nutrition to promote lasting lifestyle changes.

The initiative, which stands for ๐’๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ ๐‡๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐—ฎ๐—ป๐—ฑ ๐ˆ๐—ป๐˜๐—ฒ๐—ด๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐…๐—ถ๐˜๐—ป๐—ฒ๐˜€๐˜€ ๐“๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป, aims to help employees in the business process outsourcing (BPO) industry build healthier, sustainable habits.

Company Nurse Princess Ann Louisse Pascual provided a detailed overview of the program, emphasizing its goal of long-term wellness rather than just short-term fitness goals. Nurse Supervisor Shania Semper also highlighted the importance of health and wellness within the BPO industry.

The company anticipates this investment in wellness will lead to a more productive, engaged, and healthier workforce.

This initiative is a testament to the company's commitment to building a supportive, people-first culture, with the goal of fostering improved employee well-being, morale, and overall performance.

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