Why call centers in the Philippines must understand customer patience

OABPO Blog Team Published on January 17, 2014

female-call-center-agent-holding-two-phones
Understanding the patience level of customers allows call centers in the Philippines to lessen, if not totally eliminate, the abandonment rate of calls. This significantly helps improve the quality of the contact center’s customer service solutions and reinforces consumer loyalty in the end.
This claim has been backed by a research conducted by the University of Chicago Booth School of Business, which estimated when people decide to hold on or hang up on a conversation with a call center agent. The study drew out data from 1.3 million incoming calls to a bank’s customer service call center, and they found out that the length of time they allot to waiting depends on the purpose, cost, and result of the call.
Does your customer support team consider these three call drop determinants in every service request they receive? If yes, then it is a sign that your call center values your customers’ time and tries to keep them from reaching their tipping point. If not, then maybe it’s time to incorporate patience measurement in your call center system and customer service approach.

How to estimate your customers’ patience

male-agent-looking-on-reports

Customers with serious concerns tend to stay longer on the line, and conversely, those with minor problems may want to call again later if the line is nonresponsive. But of course, the gravity of the problem affects the amount of patience—you can’t expect the caller to be calm even after he waited more than the necessary amount of time to be connected to an agent.
Call routing is one way of knowing whether the call is just a small inquiry or an issue that requires immediate and intricate fixing. If your call center handles basics like inquiries and complexities like product returns, there should be separate people handling these different issues. This way, customers with more difficult concerns won’t have to wait for a qualified agent to be finished with easy calls, and less experienced representatives won’t have to spend a long time struggling to solve serious problems.

Benefits of having short waiting time

In addition to less dropped calls, shortening the waiting time by predetermining the call’s purpose results to these:

  1. More rational transactions

    As being put on hold can further frustrate callers, promptly delivering call center service helps calm angry clients. This helps make them more receptive and less agitated toward the agents. As such, transactions will be processed with more rationality and without clouded judgment from the two parties.

  2. More precise call charting

    Knowing how long a caller stays on the line will enable you to precisely estimate the number of customers your agents could serve per hour, day, or month.

The aforementioned research further states that there’s no use in spending a ton of money on advertising if your customer support team lacks the ability to cope with massive customer response. Therefore, understanding what shortens the patience of your customer will let you know what appeases them and ultimately put promotional expenses to good use.

Join us on facebook
Open Access BPO 7 days ago
Open Access BPO recently celebrated the 10th anniversary of its Davao site, marking 10 years of operational excellence and continued partnership with global brands.

From its early beginnings, our Davao site has grown into a strategic hub for English-language back office support, our team of experts delivering reliable and high-quality solutions for critical business functions.

This milestone reflects our commitment to building sustainable partnerships and supporting clients as they scale and adapt to evolving business needs.

——————————
𝘗𝘩𝘰𝘵𝘰𝘴 𝘴𝘩𝘰𝘸 #TeamOABPO Davao 𝘨𝘢𝘵𝘩𝘦𝘳𝘦𝘥 𝘦𝘢𝘳𝘭𝘪𝘦𝘳 𝘵𝘩𝘪𝘴 𝘮𝘰𝘯𝘵𝘩 𝘢𝘵 𝘉𝘢𝘭𝘪𝘬 𝘉𝘶𝘬𝘪𝘥 𝘍𝘢𝘳𝘮 & 𝘒𝘪𝘵𝘤𝘩𝘦𝘯 𝘧𝘰𝘳 𝘢 70𝘴 𝘳𝘦𝘵𝘳𝘰-𝘧𝘶𝘵𝘶𝘳𝘪𝘴𝘵𝘪𝘤 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘪𝘰𝘯, 𝘩𝘰𝘯𝘰𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰𝘴𝘦 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘩𝘢𝘷𝘦 𝘥𝘳𝘪𝘷𝘦𝘯 𝘢 𝘥𝘦𝘤𝘢𝘥𝘦 𝘰𝘧 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘯𝘥 𝘱𝘢𝘷𝘦𝘥 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘧𝘰𝘳 𝘸𝘩𝘢𝘵 𝘤𝘰𝘮𝘦𝘴 𝘯𝘦𝘹𝘵.

#WeAreOABPO
#TeamOABPO
Open Access BPO 14 days ago
#TeamOABPO Davao marked #CustomerServiceWeek with a full week of engaging and fun activities. The celebrations brought everyone together through friendly competitions, shared meals, and moments that recognized the people who deliver excellent support to our clients every day.

It was a meaningful way to show appreciation for the teams who help us build lasting partnerships and deliver dependable customer experiences.

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#CSWeek #WeAreOABPO
Open Access BPO 15 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗼𝗻 𝗖𝗦 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱:
𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 #TeamOABPO, 𝗢𝘂𝗿 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗛𝗲𝗿𝗼𝗲𝘀

We recently wrapped up another awesome #CSWeek filled with fun activities, laughter, and appreciation for our amazing #CustomerService teams!

From games and challenges to team bonding and well-deserved treats, the week was all about celebrating the people who make Open Access BPO shine every single day.

At the heart of everything we do is our people. Our success comes from their dedication, passion, and commitment to providing world-class service. That's why we're proud to be an employee-first company, where hard work is recognized, and everyone's contribution truly matters.

We had a blast celebrating our #CustomerServiceWeek champions, and we're already looking forward to making CS Week 2026 even bigger and better!

#OABPOCSWeek2025
#CSWeek2025 #MissionPossible
#WeAreOABPO
Open Access BPO 23 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝘀 𝗢𝗳𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible